What is the fastest spread among human emotions such as joy, sadness, hatred?

ByFrank Behrens

Researchers at Beijing Aeronautics and Astronautics University in China have revealed something of the human emotion that has the most power of spreading on the Internet by tracking "emoji" posted to the online community .

What Emotion Goes Viral the Fastest? | Science | Smithsonian
http://www.smithsonianmag.com/science-nature/what-emotion-goes-viral-fastest-180950182/

Researchers are mini blog sitesSina WeiboWe tracked millions of pictograms used for posting. Sina Weibo is a service that allows users to express their opinions in the form of Twitter, and can only avoid the Chinese government's restrictions.

What I found out as a result of the research is that "joy is faster than sadness and disgust, but the fastest spread is" anger ". In particular, the anger that people face against social problems and diplomatic problems has been spreading in an instant. In many cases, once the anger burned up, the emotion of user A affected B, B influenced C, anger came chaining, and the chain did not stop until the whole Sina Weibo burned up. Researchers say that the user sends a message at Sina Weibo is not just to express anger but to "to plant ideas for the angry content about members of the online community".

ByFélix Calvo Oliva

A similar study is being conducted in the United States, and Professor Jonah Berger who studies marketing at the Wharton School of Pennsylvania University "anger is a strong emotion that makes people move to actions" I feel like I was wearing it, I will hand it over to the next. "

In a study conducted by Professor Berger et al.New York TimesBy analyzing the 7,000 articles posted in the 3 months period, one of the articles most e - mailed to others was investigated. As a result of the investigation, whether the article is positive atmosphere or negative atmosphere is not much related to diffusion power, after how to read the article, how the reader is activated to the mood is related to diffusion power It turned out that it turned out. For example, even with the same 'negative' grief, sadness does not activate people unlike anger. Articles holding sadness after reading by the reader powered down the readers, and the depressed mood was low in diffusion power in the online community.

And, in the research of Professor Berger et al., The one that exceeds the diffusion power of "anger" is "feeling of awe". Emotions when I met a great knowledge or beauty, such as when I found important and new discoveries in research on cancer, seems to have great diffusing power.