If you can't brand yourself, you won't have a job two years from now
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Nicolas Cole , a writer and writer who opposed the professor who insisted that 'blogging does not replace journalism' in 2008, was laughed at at the time, but as of 2018, Cole's prediction is correct. Many people publish their texts on the Internet. Mr. Cole sees 2018 as a 'transient period' and says that 'branding himself' will be very important in the next two years.
2 Years From Now, If You Don't Have A Personal Brand, Nobody Is Going To Work With You
https://theascent.pub/3-years-from-now-if-you-dont-have-a-personal-brand-nobody-is-going-to-work-with-you-3fa53ea7b8e3
In 2008, 18-year-old Nicolas Cole told a professor in a journalism class that 'blogging doesn't replace journalism,' he said, 'it's wrong.' 'The Internet will change everything, and everyone will read things on the Internet more than anything else,' said the professor with a laugh, 'If you want to gain indirect trust online. , 10,000 people need to read their column a day. '
As the professor says, it was unprecedented for 10,000 people to read a personal column a day at the time. However, Cole, who was popular as a game blogger, believed in his thoughts and started studying writing the following year. And in 2018, Cole became a popular blogger with a lot of readers, as I expected.
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As of 2018, most people are investing in 'creating a personal brand' by having a well-known columnist write a PR article, spending money on banner ads, Facebook ads, sponsors, etc. There is no such thing. However, the strategy of investing in 'someone' is said to be the worst for Cole. Everyone who is in the midst of a successful business, who speaks at a conference, who is called by a podcast, or who is asked to write an article has a personal brand, and the 'person who is asked' is a personal brand. This is because it can be said that he is a person who has established.
What Cole has done in the last five years is to be asked daily questions such as 'How did you get the chance?' And 'How did you get to work with that person?' Anyway, it's about writing things every day, explaining what you've learned, and sharing it with others. As a result of doing more 'giving' than 'getting', Cole says that many opportunities have come beyond what he knows. 'By investing in ourselves, we have achieved dramatic results,' he said.
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'If you don't have a personal brand online by 2020, no one will work with you,' says Cole. As of 2018, many people check online before or after meeting people to see what they are doing. Also, when you think about working with someone, your online behavior is checked first. In the next few years, this trend will become even stronger, and if a person looks obsolete online, he or she will be considered 'obsolete,' Cole said.
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You might think that 'personal branding is difficult', but Cole thinks that if you 'invest in yourself' and 'continue for a long time', you will definitely get big profits. Talk about topics that ignite you for your 'industry,' rather than keeping them in your mind. Cole said it's important to do this on a regular basis, rather than at a pace of 'once every seven months.'
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