NIKE's immortal masterpiece - Movie that understands the metamorphosis of secrecy hidden in Air Max 1

Speaking of Air Max (AIR MAX), one of Nike's classic sneakers, it has become a big fashion in Japan as wellAir max pickingIt caused a social problem called "Air Max 95And one of the popular sneakers with various models. It was in 1987 that such Air Max was born, its first model "Air Max 1" still has a name in Nike's sneaker lineup. A movie that lets you know the perfectionistic commitment of fans and designers of Air Max 1Behind the Design: Return of the 1"Has been released.

Behind the Design: Return of the 1 - YouTube


The movie starts from the scene the man tells, "Nike Air is not just a shoe, it's a movement."


"When I first saw Air Max 1, it was as if I were watching art works."




"It's that feeling" When you encounter new arts and unconditionally moved, "That's the feeling" Wow! "That is the representative of Africa's first vintage sneaker specialty shop@ AafrokixMr.


"Early Air Max 1 called the" Golden Age "is smoothed and polished along the curve"



That is why I am a graphic designer with a sneaker junkie that loves Nike shoes@ VanwilljamzMr.


"It is very difficult to reproduce the shape of the original Air Max 1," said the sneaker specialized site for womenGirl on KicksTo operate@ GirlonkicksMr.


Many other sneaker enthusiasts will leave comments about the original Air Max 1 in the movie.

"But it has changed with years."


"After the" Golden Age ", it has changed from the original shape"



Regarding how it changed,@ JerileneStarted talking "To boxes ......" ...


Another male talks about the change, "It feels like a little bulging." In addition, "It was slightly thick, the height changed and it became the impression that was made entirely" "The original" that feeling "has disappeared," and also the official movie of Nike Regardless of what I would like to say about Air Max 1 so far.


"It is pretty well told that everyone is aware of it"@moremixMr.


Sneakers are "like a classic car, I get a new model, but I can not compare it with the original model I released," the same model of Air Max 1 was obtained as in the original model There is also a voice to mourn not.



Received the voice of such sneaker enthusiasts, it is the Nike headquarters in Beaverton who came.


"I heard that people in the world are not satisfied with the shape of Air Max 1," I thought this would have to be solved, "says Tanner Marshall, senior product line manager at Nike.


Then, review of Air Max 1 will begin immediately.



"We always try to listen to the customer's voice with Nike." "Of course, because we are also part of sneakers' favorite consumers, Nike employees have gotten a similar opinion for a while "It is Devon McKinney who is the color design director who talks about.


Design rough in which letters were written finely in detail.


This machine ......


It was a machine for manufacturing the air embedded in the heel portion of the sole.


"Footwear is an evolving thing, but looking back at the original one, small modifications and functional improvements will be made by incorporating the latest technology, certainly changing the shape of the entire shoe Sometimes, "said Footwear Developer Emily Simmons and Heather Moreau.


Proposals will be made for fine modifications in the hands of pure white Air Max 1.


"By listening to a lot of people inside and outside NIKE, incorporating various opinions and reviving the shape of the Golden Age was the mission this time," says Lee Gibson, a senior footwear designer .


It is sticking to the fabric and fiber used for sneakers thoroughly ......




Material designer Caroline Fullerton says, "I wanted to use microscopes to try out the original shapes, I also wanted to make the material used exactly the same as the original one.Of course I forgot the quality improvement I do not think so.


"Shoot tongue is composed of three parts"


"Change the texture and finish of the tooling"


"It takes time especially for the shapes of the two parts"


"We are rethinking that mudguards and swosh are arranged as before."


"It was a process that attracted attention to detail," so the 2017 model Air Max 1 was completed.


Sneakers rubbers with a fun expression on Air MAX 1 which succeeded in returning to the origin.






Although the movie will end with the phrase "2017 is the best year," the movie will end, but if you look at the sneakers' fans who take the 2017 model Air Max 1, you will be able to understand their work.