Experts talk about high protein products "There is no desired effect"

ByHenry Söderlund

In the UK, the demand for high-protein products is rising rapidly, but experts say that high-protein products that consumers want as bloodsheds have "no effect as sought".

Protein hype: shoppers flushing money down the toilet, say experts | Life and style | The Guardian
https://www.theguardian.com/lifeandstyle/2016/dec/26/protein-hype-shoppers-flushing-money-down-the-toilet-say-experts


WeetabixYaShreddies,Mars,SNICKERS,Batchelors Cup A SoupBrands such as brands that have increased the protein of the product, etc. are on sale, and in 2016 those "high protein products" became popular. Along with that, many supermarkets have secured sales space dedicated to high protein products.

And it is a leading company in international market research providing data and analytical reports on various industries and services around the worldEuro monitor, We anticipate that the market for sports protein products (market with high protein content) market in 2016 will expand to 413 million pounds (about 59 billion yen). However, experts say consumers, especially those who attend the gym, are at the expense of a cunning marketing strategy by "companies wanting to sell high protein products."

Anna Daniel, a nutritionist and spokesperson of the British Dietitian Association, said, "People are misunderstood that they must take more protein." For the vast majority, the necessary intake of the appropriate protein The quantity is very low.If you are an athlete you will need more intake but protein can be ingested from a variety of eggs, yoghurt, meat etc .. And several times in the gym a week For the majority of people going to the extent that they go, there is no need to supplement proteins from health foods other than usual meals. "

ByU. S. Department of Agriculture

England Public Health ServiceAccording to the guideline, protein intake of men from 19 to 64 years old is 55.5 g, women 45 g. However, experts commented that "this standard value will change"American Medical Research InstituteWe recommend that you take 0.8 g protein per kg body weight.

According to the Guidelines for the Public Health Service of England, it is ideal that about 11% of the calories to be taken per day is protein, but according to a survey of National Diet and Nutrition the actual adult protein intake The amount is about 17% ~ 18% of the calorie intake "intake too much" is in the state. Dr. Alison Teddstone, chief nutritionist for England Public Health Services said, "The vast majority of people exceed the recommended daily intake of protein in the daily meal, so if you regularly visit the gym Even if I go to the food, I do not need to eat nutritional supplements to ingest protein, and that does not mean any benefits come out of it. "

According to Euromonitor data, protein powder and protein bars contain at least 20 g of protein. According to other market surveys, sales of protein bars in 2015 increased by 63%, and high protein products in 2016 increased 40% over the previous year.

Tom Sanders, emeritus professor of nutrition at King's College London, said, "Many high-protein proteins and the like are sold exaggeratedly in the gym, and from the dairy industry etc. they remove useless products like whey protein It is necessary, like things like whey protein are for selling low-priced products at high prices. " Danny Koman, a lecturer at Nutrition at University of Reading, says that protein ingestion helps to increase muscle mass, but that fact states that people are eating more unnecessary proteins I will.

ByHealth Gauge

Mr. Daniel commented, "Many products contain a lot of sugar, but dietary fiber is few, so it is not a healthy choice." From experts, commenting that high protein products are consumed seems to be truncated, saying "it is as useless as sending money to the toilet".