The inconvenience of search results confronted by the fact that Google reaches the Internet infrastructure area beyond mere services

Nazi · Germany massacred the Jews during the Second World War "Holocaust"Is known as the historical fact that left a big scar in the European world. However, when searching for the Holocaust by Google, there seems to be a situation that the site of the principle / assertion that "the Holocaust is not a fact" is seen to be unlikely to be compared with everyday life.

Google is not 'just' a platform. It frames, shapes and distorts how we see the world | Opinion | The Guardian
https://www.theguardian.com/commentisfree/2016/dec/11/google-frames-shapes-and-distorts-how-we-see-world

With Google search, you can predict and display search suggestions by entering characters to some extent. With this feature, if you enter "did the hol" on Google, you will be presented with search suggestions for "holocaust". There are many people searching for the Holocaust which is a very sensitive topic in European countries, so it is natural to have a holocaust in Google's forecast candidate.

However, in order to investigate the Holocaust, the top of the article which searches up to "did the hol" is "Top 10 reasons why the holocaust did not happen." (10 reasons why holocaust can not be said to happen) It is said that there was no fact that it is a HolocaustNeo NaziThere are articles that follow the arguments of some organizations such as. In addition, an article rejecting the fact of the Holocaust appears, "The Holocaust Hoax; IT NEVER HAPPEND (False story of the Holocaust; it never happened)" to the top three in the search. The fifth place is also "50 reasons to show that the Holocaust has not occurred", the 7th place is the movie "You really wrote the Holocaust?" On YouTube, the 9th place "The Lie of the Holocaust by the Jews" It seems that articles that deny the Holocaust will be displayed in the upper part.


Google always says "The most reliable source (information source) is asking whether it is a fact or not on the Internet," according to the search results of the Holocaust, articles that deny facts come up at the top As such, The Guardian points out that collective intelligence will leave the right one, and wrong content will not be destroyed.

Google has the right to decide what kind of article is displayed at the top in search results, and it is known that we constantly improve our own algorithms every day. And every time the algorithm is changed, SEO technology that improperly displays the top search results will also follow, so the state of so-called gangsters continues. A hate site created by a discrimitive ideology that denies the Holocaust seems to have succeeded in taking advantage of Google's algorithm in reverse. However, taking into account the fact that Google raises advertising revenue by displaying a hate site saying that "Holocaust was not really real" in search results, Google said that it is not permissible to leave this situation The Guardian says.

Data scientist Kathy O'Neill calls Google's position "conspirators". Google now has an unlikely dominant position to call it a mere search service provider, and many people take actions like "tentatively google search" when doing research In light of the present situation, Google is not just a platform but a "infrastructure" that is deeply involved in the formation of society, and Google has an obligation to rectify search results that does not fit the facts, and it is leaving it open That is why it is an accomplice that carries a stick of a discriminationist.


However, asking Google to exclude articles from the search results or to change the display order based on human judgment as well as algorithms is accompanied by the risk that bias (bias) always can occur It is also true that it is not easy to do. To distinguish what is right and what is wrong at the stage of the search result has properties similar to "censorship" and can not be tolerated as infringing freedom of expression. Google search service seems to be facing a very difficult problem as the strength of the search has grown to occupy the position of the Internet infrastructure.