CEO Tim Cooke says Apple is developing an AR

ByDennis Goedegebuure

Apple announced in the third quarter of 2016Revenue announcementTim Cook, CEO who received a question about Pokémon GO on July 26th local time, said, "We are developing AR technology inside Apple."

Apple is investing in augmented reality, says Tim Cook | The Verge
http://www.theverge.com/2016/7/26/12290920/apple-augmented-reality-ar-tim-cook


Apple 's revenue announcement date is an opportunity for economic analysts to ask questions directly to Cook CEO, but as for questions about the new iPhone etc., Cook CEO does not clearly answer and always avoids it gorgeously. However, in the third quarter of 2016 revenue announcement, Pokémon GO is prevalent worldwide and AR (Augmented reality) Cook, who was asked about the future of the company, rarely talks about the technology Apple is developing.

"I feel that AR is truly a wonderful technology, Apple has invested a lot of money in developing AR technology and will continue in the future .Apple has a long-term perspective on AR technology I believe that it is important. " Also, "AR is a good thing for consumers, I think there is a business opportunity, the most important thing is to make products from other developers such as Pokemon work well on Apple products. I actually see plenty of players looking for Pokemon using the iPhone, "he says about Pokémon GO.

ByIphonedigital

Cook CEO says, "AR will be a huge market," while asking whether "deserving of calling AR as a" next generation platform "" remains questionable. "

The news site The Verge predicts that 'Apple and Microsoft will develop AR technology, Google and Facebook will develop VR technology, and a fierce battle will start in the future.'