What is the future aimed by GM's smart car sharing service "Maven" that can be unlocked and returned by smartphone?

General Motors Corp. (GM), a major US automobile manufacturer, announced a new service called "Personal Mobility Brand"Maven(Maven) "was started. The aim of GM is to respond to the remarkable rise of "personal mobility service" typified by start-up like Uber, but what kind of service will it be and what is behind it I tried collecting what it is.

Maven
https://www.mavendrive.com/#!/

How to use Maven looks like the following flow. First we start by booking a vehicle.


Reservation is done from the application of the smartphone. First, select the type of vehicle. Here "Eco car" is chosen.


Next, enter the place you want to ride and search for the nearest car.


Then enter the ride start time and return time.


Vehicles that can be used under these conditions are displayed on the map. Choosing number 5 "Buccelli's Garage" ...


A list of available vehicles is displayed.


Check the conditions and tap "RESERVE (reservation)" ...


Reservation is successfully completed. After that, you can rent a car if you go to the site at the designated time.


The key of the vehicle is substituted by smartphones. When approaching several meters from the vehicle and tapping "UNLOCK (unlock)" on the screen of the smartphone, the key of the door will be released and it will be able to get in.


When you start running ...


All you need is just your feet and your fingers OK. Again there is no need for a physical key.


Just get on the car, press the START switch while stepping on the brake and the engine will start.


I just start running.


Maven's vehicles can also connect to smartphones and use online services.


Connecting the car and the smartphone with a cable ... ...


We will be able to use usual smartphone functions and applications even in cars.


You can also connect to the 24 hour help center, so if you have a mobile radio, you can contact us anytime anytime.


Also, if you choose a gasoline car you may need refueling. Maven has adopted its own refueling method even in such a case.


When refueling, use a special card placed inside the sun visor.


When "REFUEL (refueling)" is selected on the application screen, the owner indicating the mileage and the PIN number (PIN number) required for refueling is displayed. When refueling at the gas station, it is possible to refuel if you pass the card through the lubricator and enter the PIN number.


When returning it is like this.


The vehicle will be returned to "Maven Station" on the street corner.


Put the car in a private parking space ......


Open the application screen again. Tap "END TRIP (end running)" which is displayed ......


After getting out of the vehicle and tapping "LOCK (locking)", the vehicle is locked and returned is completed.


In the background that GM starts Maven 's service, there is a car sharing community that gradually gains power. GM said in January 2016 that Maven launched a long-term strategic alliance with Lyft, which will deploy 'ride sharing' service, with huge sums of $ 500 million (about 60 billion yen) We are proactively investing in initiatives such as presenting new mobility.

Lyft Raises $ 1 Billion, Partners with GM on Future of Transportation - Lyft Blog
http://blog.lyft.com/posts/lyft-1billion-gm

GM and Lyft to Shape the Future of Mobility
http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2016/Jan/0104-lyft.html

Also, GMI suspended work at the end of 2015Since we also acquired "Sidecar", a ride sharing service company, it is clear that we are strengthening our approach to car sharing and ride sharing.

At the start of Maven, GM president Daniel Amman commented that "GM is at the forefront of redefining the future of personal mobility," and furthermore the aim of advancing these efforts is to " To provide high mobility services personalized to the high level that they are looking for and will be looking for in the future ".

The service of Maevn is a city located in Michigan, where GM is headquartered,Ann ArborWe have launched 21 vehicles. In Japan, a new trend of personal mobility that can not be felt so strong is active even at the automaker level in the United States.

How to use Maven is summarized in the following movies by scene.

· How to book
Car Sharing: Reserving Your Vehicle | Maven - YouTube


· Unlocking method
Car Sharing: Unlocking Your Vehicle | Maven - YouTube


· Start running
Car Sharing: Starting Your Vehicle | Maven - YouTube


· Connection with smartphone
Car Sharing: Connecting With Your Vehicle | Maven - YouTube


· Fuel addition
Car Sharing: Refueling Your Vehicle | Maven - YouTube


· Return
Car Sharing: Returning Your Vehicle | Maven - YouTube