The important thing in logo making is not the appearance of the logo, the movie "What makes a truly great logo" which explained the really important points

The logo mark which is very important to the company also takes time and effort to decide. Michael Biarat of graphic designer Mr. Biarath of graphic designer asked what kind of logo, how it works on people, what kind of logo is currently popular, and what is really important in logo making is a movie "What makes a truly great logo"I explain it.

What makes a truly great logo - YouTube


The logo is currently overvalued, and Michael Biarat, vice president of graphic design company, says, "There are various things mixed with the emotions I have on my logo."


Like the "face" for people, the logo can be said to be a "face" for companies. It is natural for people to have likes and dislikes.


Even though the logo is displayed small ...


Even if it is displayed large, it needs to function.


There are three types of logos.


One is "word mark"


FedExYa


Google


Like Disney, letters are logos as they are, they are familiar all over the world.


The second type is "Pictogram"This is what the picture shows something.


It is the logo as a pictogram that you can understand "Apple is the thing" by seeing the apple marks we were caught.


Although Apple communicates the direct information "apple", sometimes you can tell the crocodile that you understand "it's lacoste", you can convey information that is not direct.


The third type is "Holy Grail" type.


This is abstractIconographyIt means.


For example Nike 's "Swoosh" (swash / bean sound) does not show any concrete things, but boasts worldwide recognition and is loved by many people. Graphic designers often say "I want to make a logo like Nike", but if you say that "the logo at the time of designing" was functioning like "the current Nike logo", so It is not.


The Nike logo was designed by student Caroline Davidson, who was majoring in graphic design at Portland State University at the time. The goddess of victory is designed with the wings of the statue of Neeké as a motif, and its shape expresses a sense of dynamism and speedIt is said.


Nike's founders liked the design of Mr. Davidson and adopted it as a company's logo as it is.


However, success is not "brought overnight by the logo", but selling the logo in shoes, the shoes are excellent, there are circumstances that the logo became famous as it gained popularity.


Also, as the marketing staff was genius, with the logo, with the corporate slogan "JUST DO IT. (With action only)" raised, the brand is related to the actual athletes, raising the brand name recognition I succeeded in going.


And Swoosh's small logo, which had no influence at the beginning, now has a great influence.


In fact, there is a fourth type of logo that functions as a "logo system" covering all the above three types.


Currently the most powerful logo systemMTV.


Also, as you can see from the logo etc. displayed on the top page of the website, Google also functions as a logo system.Google DoodleThe use of the logo like that became possible because technology has evolved.




Until now, the logo started with military heavy weapons and airplanes and was engraved on items such as cuff pins and business cards.



However, logos are becoming more important at the moment because of the signature of e-mail ......


Avatar on Twitter.


Fabicon and so on. These logos exist everywhere and change easily.


Hillary ClintonMr. logo is also very good. An arrow is set in the horizontal line of H, and the basic is rendered with red and blue, but a picture or ... ...


plant


It is also possible to combine illustrations. Although it is a character, it can be used as a pictogram, it is functioning as a logo system that it is iconographic but wide in arrangement.


Since the logo system can be shown to those who are looking at something more than the brand name, in recent years the logo adopting the logo and system is on the rise. The logo of MIT Media Lab designed by Mr. Biarath is also highly versatile.


As I mentioned earlier, the logo is like a "face", so to speak, people remind the company. However, on the other hand, the logo is "anything", he said.


According to Mr. Biarath, "Logo is like an empty container", because it has meaning as it is put inside. Therefore, it is a mistake to compete for merits of logos.


And it is important that the logo is superior not in "a splashing competition in which the splashing splashing fly at the moment of arrival of water", but in "the swimming competition in which how can you keep swimming competing". The Nike logo created by Mr. Davidson in 1971 has been loved for many years ......


Twelve years later, Mr. Davidson will send rings and Nike stock from Nike.


Mr. Davidson seems to have only claimed $ 35 as a design fee at the time of designing, but since Nike has grown big since then, stocks were sent as a thank you. The amount is unpublished.