Apple's genuine new iPhone battery case "how did this happen"?

Apple has built a genuine battery case for iPhone 6 / 6s "Smart Battery CaseSuddenly released, the earthquake ran worldwide in its shocking design. As for "Why is this Apple design genuine case?", It is pointed out that there is a patent of a rival product.

Apple's new $ 99 iPhone battery case does not measure up | The Verge
http://www.theverge.com/2015/12/8/9867996/apple-smart-battery-case-iphone-6-6s-hands-on

You can tell what kind of product Smart Battery Case is, by looking at the following review movie by The Verge.

Apple's new $ 99 iPhone battery case is a design embarrassment - YouTube


In 2015 Apple has offered various products.


At the timing that 2015 will end, there is no way "one more thing ..."


I released a case "Smart Battery Case" with a built-in battery for iPhone 6 / 6s.


The design on the front side looks something like this.


What is the characteristic bulge on the back.


Side with iPhone 6s like this. When the Smart Battery Case is installed, the appearance design of the thin iPhone 6s can completely disappear.


When putting the iPhone 6s and placing the Smart Battery Case on the desk, the surroundings are firmly floating. This seems easy to lift.


That all thanks to this protrusion.


It is based on precise calculation by Apple.


When operating the iPhone 6s with the Smart Battery Case installed, it looks like this.


It is like this in a call state.


Smart Battery Case is made of silicone on the outside so it is soft, folded ... ...


You can spread it.


Put the iPhone 6s so that it slides from the top ... ...


If installed OK.


In addition, Apple carefully said that it contains an illustration illustration of the installation method.


"Thank you, Apple"


Since Smart Battery Case has a built-in battery, it charges automatically when you install iPhone. Operations such as pairing are simple specifications that are unnecessary at all.


Smart Battery Case is 99 dollars (in Japan, it is tariff of 11,800 yen)


Although it is relatively expensive as a case, it has a built-in battery, and there is a sense of security of Apple genuine products more than anything. According to Apple, it is possible to use the Internet with LTE for up to 18 hours with Smart Battery Case installed, and video playback can be up to 20 hours.


Charging can be done by inserting the Lightning cable while wearing the iPhone. You can charge Smart Battery Case and iPhone at the same time.


On the lock screen, Smart Battery Case and iPhone 's remaining battery level appears to be displayed.


Since there is a Lightnig terminal inside the case, charging with one Lightning cable is enough by installing iPhone here.


The notification center that slides from the top also displays the battery level as "Case".


Indicator charging indicator LED is installed inside the case for some reason. I do not know exactly why Apple placed the LED in this place where it would not be visible if the iPhone was installed.


Popular as a battery combined case for iPhoneMophie juice pack ultra for iPhone 6I will compare it with.


In case of Mophie case, the indicator LED is on the outside, and ON / OFF button is also installed so that you can decide the charging timing by yourself.


On the other hand, if you install the Smart Battery Case, charge starts without question.


According to The Verge, "Smart Battery Case is definitely convenient in that it can be used without charging from Saturday morning until evening of Sunday".


However, the impression unique to a woman like "military use" is also included.


Speaking of "The best as a $ 99 iPhone battery case, I have no choice but to say no".


Apple emphasizes design as soon as "Apple's design" is pointed out as a point of product, but somehow mysterious shapes will hear voices pessimistic about the lack of design.


The Verge considers "Why did Apple choose this stupid design?" According to it, the patent is a problem.

Is Apple's Smart Battery Case so goofy because it was designed around Mophie's patents? | The Verge
http://www.theverge.com/2015/12/8/9872238/is-apples-smart-battery-case-mophie-patents

Mophie who sells a case with built-in battery that appeared also in the movie has various patents on case with built-in battery, and it is speculation that the result avoiding conflict with this is that design.

This is the patent number that Mophie possesses9172070Patents in two, divided case design. The battery is spread under the case, and it is separated into upper and lower so as to make it easy to install the smartphone.


Also patent number owned by Mophie8971039Patent. In the case of a type that mounts the battery on one side of the case, it has become a structure of front and back separation type that seems to pinch the iPhone in the case.


In other words, when incorporating a battery that is hard to fold into the case, though contrivance is necessary to attach the smartphone to the case, the rival has already obtained a patent for the main design, and the late Apple has installed the battery inside That is why it was only possible to use the structure that softens the environment around the case.

If you think about it, the voice of the user who wants to use the iPhone for a long time is fundamental cause that there is restriction on the battery capacity due to thinning of the iPhone. Apple seems to be a straightforward and smart solution to meet users' desires by changing the design of the iPhone itself or brushing up the hardware and software. "Whether Smart Battery Case is smart?" "Does Apple make designs?" Whether or not, regardless of whether or not it will be welcomed by many users to further evolve the battery with the next iPhone.

In addition, the Smart Battery Case is on sale at a rate of 11,800 yen (free shipping) without tax, and it is shipping 1-3 business days at the time of article creation.

IPhone 6s Smart Battery Case - Charcoal gray - Apple (Japan)