YouTuber, a veteran who has been active since 2005, will deprive the forwarding destination of the abbreviated URL to a company unrelated to it


ByMelanie Levi

Matthew Lush is one of YouTuber who continues to work on YouTube since 2005. Lush's popular YouTube channel with nearly 1 million registered, suddenly a soap brand "LUSHWe are being redirected to the YouTube channel of.

Lush cosmetics in YouTube address dispute - BBC News
http://www.bbc.com/news/technology-33223511


Matthew Lush's YouTube channel (Www.youtube.com/user/lush) Has been running since 2005, until now until the short URL "Www.youtube.com/Lush"I was able to access Lush's YouTube channel, but from one day the YouTube channel of the cosmetic brand" LUSH "(Www.youtube.com/user/Lushcosmetics) It is said that it is being redirected to.


This was implemented on YouTube since 2014Custom URL for YouTube channel"You can now set arbitrary character strings such as YouTube user name in channel URL due to the function. A YouTube channel with a URL similar to Lush was created, but because redirects for abbreviated URLs are now redirected based on YouTube, Google+, search engine data, they are originally Lush 's shortened URL for YouTube channel It seems that the URL used was thought to be appropriate for the algorithm to redirect to the cosmetic brand "LUSH". We have commented that "LUSH" has never requested redirect processing.


Lush says to BBC that a decrease in the number of views on YouTube will result in a decline in advertising revenue, "I have been working on YouTube for a long time, but I feel like being robbed." Lush also has sold bracelets containing thousands of abbreviated URLs so far and has appealed that it is not possible to change the channel URL or recreate the bracelet at the moment. In this regard, Google considers Lush, who boasts 10 times as many subscribers as the cosmetics brand "LUSH", as "a valuable creator" and has offered to offer Lush 's marketing tool dedicated to the channel of the channel about.

In addition, Lush's fans are against "LUSH"Website asking for URL changeIn addition to making, one extreme fan has posted photos of LUSH products burned on Twitter. I do not know how the YouTube side will handle in the future, but at the time of writing the article, the short URL redirect destination is still the LUSH YouTube channel.

Related Posts:

in Web Service, Posted by darkhorse_log