Apple opened an official Instagram account, what on earth are you posting?



Apple has official Instagram account "@ AppleWe have opened. However, it seems that it is not an official account for advertising and promoting ordinary in-house products, and he is posting photos taken on iPhone.

Apple has an official Instagram account showcasing photos shot on iPhone | TechCrunch
https://techcrunch.com/2017/08/07/apple-has-an-official-instagram-account-showcasing-photos-shot-on-iphone/

It seems that more than 1 trillion pictures are taken every day in the world on the iPhone, so in order to make good use of good things out among them for marketing, Apple says "Shot on iPhone(Shoot with iPhone) "is promoted. Apple's official Instagram account just opened was posted a superb picture taken by iPhone and posted an excellent picture taken by iPhone as described by "TechCrunch of technology news site" and "like an extended version of shooting with iPhone" It is an account that appeals for high performance.

"We were honestly a little jealous that our dog could just sit and enjoy the morning as we rushed to go to work." # ShotoniPhone by Amy K. and Joseph H. @ miel_the_french

Posts shared by apple (@ apple) -


The picture posted in the official Instagram account is a curator working for Apple looking for pictures taken with the iPhone and asking the photographer "Can I re-post with @apple 's account?" It seems that it was something. In other words, all the pictures posted on @ apple are taken by ordinary iPhone users, it does not seem to be taken by Apple.

The posted photos look like this. Introduction of the photographer is done with the caption that is posted with the photograph.

# ShotoniPhone by ... - 1. Dawn D. @ dawn_denfeld "When I was diagnosed with degenerative spinal arthritis, I need to find a hobby that did not require a lot of walking. Now, I love to capture water drop refractions and reflections on "- 2. Chinami M. @ 1000 wave" My grandmother is constantly laughing whenever we shoot photos and I always enjoy seeing her smile. I'm just a greedy grandchild, hoping to Squeeze as many smiles as I can. "- 3. Kevin R. @ kevinruss" The sounds at this chapel were unlike any sounds I was hearing anywhere else. So I added sound to the photo just to have people felt. " - 4. John D. @ abstract conformity "As captain of a ship, I go around the world. At times, we 've gotten voyage instructions from the office and literally had to go get an atlas off the shelf cause we're like, 'Where in the world is this?' "

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A movie has also been posted besides the photograph, and among this is interviewing the photographer while introducing a plurality of photos at one time. BGM used for movies is "Humans of New YorkIt's TechCrunch.

- Words and images by @ koci, @ sreuben, @ danilo, @ _ ​​xst, @ subwayhands, @ marcelonava, @ brockdavis, @ lanadeathray, @ thesdcowgirl , @ Inomad, @ _ ​​yaisyus man_, @ dawn_denfeld, @ pauloctavious, @ jeremysnell, @ laaurazazanis, @ laanpernofski, @ abstractconformity, @ mirafilm, @ joez 19, @ dianil, @ diop, @ fotombo, @ j9ryl, @ teriusalio, @ maggiefortsonphoto, Trevorpaulhus, @rodrigomartinezfotos, @louiegraphy, @vmiura, @lfleischer, @vasjenkatro, @stevenxuex, @ianteraoka, @easonhsiung, @omidscheybani, @tamon_, @jaywilliamsphotography, @holephoto, @bigheadtaco, @macacxx, @aconica, @joshuakissi

Posts shared by apple (@ apple) -


Furthermore, as noted in "#ShotoniPhone" in the description field of the official Instagram account, it is clear that Apple has the intention of using users to use promotional activities by using hashtags.


Note that @ apple is not the first Instagram account for Apple. Apple's first Instagram account is Apple's promotional account "@ Apple music"This account has as many as 2.3 million followers.

Since it is designed to understand who posted the picture being posted, it is becoming an account that inspires inspiration with "I can take such a picture with my iPhone camera!"

"Ice Cream Ambush." ​​# ShotoniPhone by Joe W. @ _ joeweir _

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