Firefox introduces a browsing history-linked advertisement tile, what is it?

Firefox in the web browser has a "tile" function that displays thumbnails of frequently visited sites and the like when opening a new tab page. Here, the recommendation advertisement derived from the user's browsing history etc. is displayed "Suggested Tiles"Will be released.

Providing a Valuable Platform for Advertisers, Content Publishers, and Users | Advancing Content
https://blog.mozilla.org/advancingcontent/2015/05/21/providing-a-valuable-platform-for-advertisers-content-publishers-and-users/

Mozilla has already installed the "Directory Tiles" function to tile the recommended sites that users will be interested in on the new tab page of Firefox. This Directory Tiles is targeted at new users and is not linked to browsing history, whereas the newly introduced Suggested Tiles are greatly different in that recommended sites are displayed in conjunction with the user's browsing history It is.

The service that Suggested Tiles is like is explained in the following movie.

Introducing Suggested Tiles - YouTube


Mozilla believes that the Internet should benefit everyone.


And since the Internet is a common property of mankind, we believe that it is important to maintain a reasonable balance for advertisement display.


Sometimes user data on browser usage is gathered ... ...


It will be shared over the Internet before users notice.


The result may lead to disorderly advertisement, spam mail, and flooding of malware.


Advertising and user convenience need to be adjusted.


Mozilla feels that a new marketing opportunity certainly exists.


It is to tightly fit the needs of both Internet users and service providers and connect them.


It is the new service "Suggested Tiles" that makes it possible.


Just like a moderate balance by conversation ......


Natural content generation will occur on Firefox tiles.


Suggested Tiles is a function that displays services on the tile where users are expected to show high interest.


Only recommendations recommended for individual users based on the genre the user spent a lot of time browsing will be presented.


Advertising tiles are displayed as images and messages.


A service provider who wishes to advertise has the merit that targeting advertisement can be issued to a genre highly interested to the user derived from the user's browsing history ......


Users have the advantage of getting information only about services of their interest, that is, services required for themselves.


However, unlike other advertising platforms, Suggested Tiles does not share personal information.


Data that can be linked to personal information such as parity data and cookies is encrypted even within Mozilla's server, so security is perfect.


Also, the user can fully control whether or not to use Suggested Tiles, and if you do not want to use it you can stop using it as soon as you uncheck it.


An advertising platform that allows users to understand what they are looking at and what they have seen is an advantage for both service users who wish to advertise on Suggested Tiles as well as users.


It is Suggested Tiles that service providers who advertise can "talk" to users and meet each other's needs.


Suggested Tiles is a function of selecting advertisement tiles from the URLs that Firefox users view frequently and displaying advertisement tiles, which will be tested first in the beta version of Firefox. In beta testing, only content service related to Mozilla will be displayed and will be released as an official version this summer.

In addition, Mozilla has released a diagram relating to the flow of data of Suggested Tiles, according to which the partner company who wants to display advertisements will first present detailed contents of the advertisement campaign to Mozilla and display contents are not inappropriate I will take the examination. After that, the campaign information judged as no problem is sent to the ad server called Onyx through a server that manages the tile display called Splice, and it is displayed as an advertisement in the user's tile against the user's browsing history and block information . After being actually displayed with tilesconversionIs encrypted after being stored in a data server named Disco and after Mozilla finally collects the data, it displays the country data of the user tiled in the partner company, display time, pinning / blocking rate, Although the number of clicks will be submitted as a report, it means that data that leads to personal information is not included in it.


Twitter is already "Customized promotional products"We adopt targeting advertisement based on user's service usage history and similar targeting advertisement will be introduced as" Suggested Tiles "in Firefox as well.

In Suggested Tiles, only the number of URLs viewed by the user is used, personal information of users is not collected and not provided to advertisers, so consideration is given to personal information, and a completely optable mechanism It seems that it can be said that maximum consideration is given to the user's convenience. However, depending on the actual operation situation of the advertisement display, such as frequently and many advertisement tiles are displayed, there is a high possibility that the user's convenience will be lost. As with Twitter, it is unpredictable whether Firefox 's new monetization will succeed, with financial problems going on for service management.