What is the current status of shopping mall driven by "high-tech brand" such as Tesla and Apple

BySteve R.

Shopping malls where many stores gather are booming as large-scale items become prominent in Japan. Even in the US, shopping malls have repeated metabolism in a long history, but in recent shopping malls there has been a big change in the brand structure, which is the axis of sales.

High-End Malls Get Boost From High-Tech Stores - WSJ
http://www.wsj.com/articles/high-end-malls-get-boost-from-high-tech-stores-1422402946?mod=rss_whats_news_technology

As the environment surrounding retail stores changes, shopping malls have always been asked for changes. It seems like the malls and the like which evolve from mere collection of stores and have various recreational facilities are developedPrevious articleHowever, as I mentioned, the shopping mall in the suburbs of Seattle, USABellevue · Square"Is doing well as a high-end mall handling particularly high-priced items, among other things.

ByJose cardoza

Bellevue · Square has the electric vehicle (EV)Tesla MotorsAs well as shops dealing with products that are in expensive categories such as Camera brand Leica (Leica), Apple, Microsoft, etc are in possession and play a role of raising the overall performance of the mall. Especially, the results of Tesla Motors are remarkable, and it has been proved that the sales per square foot of store space (about 0.1 square meters) is an exceptional record of $ 5,500 (about 660,000 yen) We have also posted sales of $ 550 (about 66,000 yen). This largely exceeds the actual result of other American malls of $ 478 (about 57,000 yen), and high-end shops such as Tesla contribute greatly both in terms of sales and attracting customers It is considered to be.

ByPaul Swansen

We operate 38 shopping malls throughout the countryWestfield"These stores are producing very high volumes," said Peter Lowey, co-CEO of the company. At Westfield, there are 16 Apple stores, 6 Tesla dealers, and 6 Microsoft stores as tenants in all 38 malls, "Sales per unit area of ​​the mall are calculated by these companies We are strongly pushed forward by the end. "

Invested in 120 malls nationwide, the second largest mall operating company in the countryGeneral Growth Properties(GGP) has recorded a sales growth rate of 6.7% in 2014, but this is just when Apple announced the iPhone 6. The company's President Sandeep Masrani talked about the magnitude of its influence, "Without Apple's contribution, the growth rate would have remained at only 4%."

On the other hand,GMS(Comprehensive supermarket) Strong shade of business styleJ. C. PennyYaSearsForecasts are reported in such as. JC Penny's per unit area sales declined by 30% in the three years from 2010 to 2013. In addition, Sears has not announced sales data, but according to investment bank Evercore ISI's investigation, it is believed that the results in the same period have decreased by 12.1%.

ByMike Mozart

Although it is the situation of the high-end shopping mall which is booming compared to the conventional type of business, the conspicuousness is still regarded as an increase in sales per unit area. In other words, this means that we are moving to stores that deal with high-tech / high-end products that can eliminate items that are not expensive and can build more efficiently. The figure below compares the above-mentioned floor configuration of Bellevue Square with the past, but beforeEddie Bauer(Eddie Bauer) andTalbots,Yankee CandleClothes such as clothing and miscellaneous goods stores will be replaced by brands such as Microsoft, Apple, Tesla as of 2014.


As mentioned earlier, Tesla recorded sales per unit area was amazingly surprisingly $ 5,500 (about 660,000 yen), but the actual result of the Apple Store is also $ 1,500 (about 180,000 yen), a common It is quite astonishing here also in reference to standards. Leica (Leica), a high-end camera brand that opened in the midst of these brands as a driving force, is a brand that sells ultra-high-end machines with more than $ 20,000 (about 2.4 million yen), so expectations are rising here as well You can easily imagine how it looks like.

Despite being a brand belonging to a fairly expensive category, it is the evidence that many money is moving as much as it shows the achievements that overwhelm others. While Japan's business model is considered to have received much influence from the United States, even in Japan's shopping mall, interest is emerging as to whether conditions like this high value added product will be the driving force for sales.