What is the current growth strategy of the current shopping mall in the United States with a prominent prosperity?

ByThomas Quine

The shopping mall where many shops can gather in one place to do various shopping increases the number even in Japan, and now it seems that there are also shops of a size that can not be closed even on a little theme park. Its origin is a shopping mall in the United States, but old and new malls are also confused in the United States, continuing to evolve after generational change and evolution.

Are Malls Over?: The New Yorker
http://www.newyorker.com/online/blogs/currency/2014/03/are-malls-over.html

It is said that the history of shopping malls in America began around 1920. By building a large-scale building on a vast land and concentrating many retail stores against the backdrop of the fact that cars have penetrated people's livelihoods and living bases have moved from urban areas to suburbs Shopping malls that can shop at once can greatly develop.

Especially in the late 1950s and the 1960s, in the United States, the suburban shopping malls will enter a period of significant development. What is known as the birthplace of a suburban large-scale shopping mall is an architect from Vienna AustriaVictor GruenMr. Gruen, who was in charge of planning many facilities, was built in Minneapolis State in 1956South Dale Shopping CenterHe worked on and succeeded.

ByJames Vaughan

However, over 50 years now, many shopping malls are getting old. In 1969 Ohio was born on the outskirts of Toledo, department storesSears(Sears) and department storesJ. C. Penney(J.C. Penny), movie theaters and other facilities and gathered many shoppersWoodville MallI have already finished that role.

In the United States, there are many malls which are becoming ruined after completing their original functions as described above, and the sites collecting them "DeadMalls.comIt is about as much as it is opened. Even after finishing the role,Community CollegeTo play as,What companies purchase and used for buildings,AlsoAs a churchThere are also cases that are reborn, but many buildings are sometimes aged, and in the end it is almost always demolished.

ByNicholas Eckhart

This situation is the largest real estate developer in the United StatesCaruso AffiliatedRick Caruso, CEO 's CEO, said: "Typical American style shopping malls will become past relics in the next 10 to 15 years, no longer from residents, retailers, communities It is thought that it will become an entity not meeting the needs, "he said at the annual general meeting of the National Retailers Association.

One of the factors can be said to be growth of online shopping. Among retail sales in the US in the fourth quarter of 2013, online shopping accounted for 6%, which is almost double the growth rate of 2006 standards. In response to this situation, once the chain of apparel that had been holding stores in every mallGAP, We have already removed shopping malls from our core growth axis and we have set up our main growth strategy to expand into Asia and other regions in the future.

ByConny Sandland

Is there no way for the shopping mall to survive any longer? Mr. Caruso points out "facility renovation" as a measure for survival. Many of recent malls offer more open space that external light can get inside the facility, and there are many "malls" surrounded by gray concreteGray boxThe obvious facility called obviously is delayed from the mainstream of modern times.

Improve the ability to attract customers by creating "streets" where people go and go inside the building, collecting people in the "square" where yoga classes and various events can be held, changing from "places to shop" to "places where people gather" It is aimed to make it happen, but in reality it will not proceed better than expected. As the sales of the entire facility has declined sharply, it is happening that we can not secure the budget that can be spent on renovation.

There are many cases in the mall where you can not find any arrangements to apply and wait for it to fade away. In such circumstances, the strategy of expanding overseas is regarded as a new way to go. Already many American retailers have advanced in each region of Asia, and the mall operating enterprises that established local subsidiaries targeting China and South KoreaTaubuman CenterI got to see the case like. In order to expand business development abroad, in JapanIon is also the other day VietnamAnd has started to set up stores in Asian countries.

ByBrian wallace

Of the malls that Mr. Caruso mentioned above was in charge,The GlobeWhenAmericana · at · brandAre successful as a mall where sales per area is ranked in the top 15 in the United States. In the premises we have hundreds of luxury condominiums, and the Americana · at · brand is as big as we can call it a small town, and it is a great success both in terms of attracting customers and opening stores.

In this way, a harsh period has come to the shopping mall of the "gray box" type from the past, depending on the response, a situation where the light and dark can be clearly separated is born, and the shopping mall which colored people's youth age is nostalgic I often feel that. Mr. Michael Gallinsky of photographer also sent such a nostalgic era, a photograph collection containing the state at that time "Malls Across America"Was published. And this photo collection is now sold at Amazon which is the representative of the net shop.


Even in the shop industry that gained popularity for a while, it is common forced to change or withdraw due to changes in preferences of the market and consumers. It is undoubtedly no doubt that keeping flexible response in any age is more important than anything in order to keep surviving in the market.