In the quarter of 2014 it turned out that Apple was the manufacturer that sold the world's most smartphone

ByGorka Peña

Apple is a big hit by iPhone 6 and iPhone 6 Plus released in late 2014Record record high sales and profitsAlthough it is reported that it did, investigate the trend of the smartphone marketCounterpointThe results of the survey revealed that it showed overwhelming growth elsewhere.

Market Monitor: Handset & Smartphone Markets - Q4 2014 - Counterpoint Technology Market Research
http://www.counterpointresearch.com/marketmonitor2014q4

Strategy Analytics: Apple Becomes World's Largest Smartphone Vendor in Q 4 2014 - BOSTON, Jan. 28, 2015 / PRNewswire /
http://www.prnewswire.com/news-releases/strategy-analytics-apple-becomes-worlds-largest-smartphone-vendor-in-q4-2014-300027582.html

A table comparing the number of terminals shipped by each manufacturer is here. The order of manufacturers is sorted by the value of the fourth quarter of 2014 (Q4 2014). Apple that sold the largest number in Q14 in 2014, the number is indeed74.5 million unitssomething like. This has increased significantly from 51 million units in the same period of the previous year. Samsung73.8 million unitsAlthough it is the second largest selling terminal, it is conspicuous that the number has been greatly reduced from 86.7 million units in the same period last year to 12.9 million units. Although Apple showed a big increase last time, the number of units sold throughout the year is still largely watered down to 192.6 million units compared to Samsung's 316.6 million units.


It is like this when representing the change rate at the same time. Apple's fourth-quarter rate of change compared to the same period last year46.1%And we are showing significant growth. One SamsungMinus 14.9%It was a decline. With this, Apple's year-to-year rate of change is25.6%It has become. Was Samsung influenced by the second half pace down, all year roundMinus 0.5%We have reduced sales volume in total. Besides this, it is conspicuous that Xiaomi (Small America) shows a remarkable growth rate of 227.3% for the whole year. Furthermore, when looking at the table carefully, it is only Samsung that shows negative figures. From this point of view, you can see that the situation is equal to "one loser" that only Samsung will show a downward trend while the industry as a whole shows growth.


If you compare the shipments by percent, Apple20.2%It is understood that it occupies. This is an increase of 3.3 points from 16.9% in the same period last year. On the other hand, Samsung is 20.0%, which is close to the difference, but considering that the market share of the same period last year was 28.7%, it is just a rapid deceleration situation.


This is the smartphone market that shows growth with Apple as the lead, but an interesting analysis has also been announced, especially in the gift market in China that led the growth of Apple.

Hu Jin Hyuten - www.hurun.net
http://www.hurun.net/en/ArticleShow.aspx?nid=9604

Apple takes top gifting spot in China - report | Reuters
http://uk.reuters.com/article/2015/01/29/uk-apple-china-idUKKBN0L210A20150129

In China, survey results have been revealed that Apple holds the name brands such as Louis Vuitton (LV), Gucci, Chanel, etc and Apple is the most popular gift product.


On the iPhone 6 seriesMany Chinese gathered at the Apple Store and purchase a large amount of iPhone for resaleEvents such as doing are occurring, and the appearance that iPhone 6 popularity in China is very overheated. Even in the year 2015A case arrested on charges of smuggling a man in Ironman state with 94 iPhones wrapped around the whole body occursIt is a place to wonder how far this momentum will last.