What is the strategy that Chinese-owned bookstores to survive in America?

ByGermán Poo-Caamaño

In the United StatesAmazonYaOysterUnlimited e-book ready-to-eat service is showing signs of about 1,000 yen a month, but as e-books demand rising, many bookstores are forced to close. Los Angeles Times interviewed Chinese-owned bookstores that did not take the trend of such times and found further business opportunities in the United States.

To survive in the U.S., Chinese bookstores evolve way beyond books - LA Times
http://www.latimes.com/local/great-reads/la-me-c1-chinese-bookstores-20141125-story.html


Americans have chosen electronic books rather than books of paper, American book stores are closed one after another, but at book stores operated by Lilly · Lee at Los Angeles · Atlantic Boulevard, in addition to books, they are in a telephone card · can juice·ScientologyAdvertisement brochures · Adult DVD · Shampoo · Lottery and so on. The book says almost never sells.


Monterrey ParkRebecca Chang, who used to run a bookstore nearby, said, "If anyone sells books and makes a living, that person is ruined." Her shop is managed as a Hong Kong supermarket chain store, and it is a bookstore that sells anything you get, mainly sundries, suitcases, telephone cards, cleaning tools, feng shui calendar and other miscellaneous goods .


In CaliforniaSan Gabriel ValleyThe bookstores in the same are also in a difficult situation. In Alhambra bookstore, one of the Chinese-owned bookstores, revised the management direction and remodeled the interior. Hellen · Duon, a shop owner, has opened a language school in English and Chinese with a corner in the shop. Because the former is a bookstore, there is nothing to worry about the teaching materials, and there are also other times to open calligraphy and art classes. It seems that we are also handling the passing certificate of citizenship test for Chinese who wish for free immigration in the free time.


Many Chinese-owned bookstores escape closing by adopting different management policies like this. Many bookstores in the United States are Chinese bookstore chain stores founded in Hong Kong in 1954. As soon as Americans refrain from purchasing books, as soon as American refrains from purchasing books, snacks, Chinese tea, popular Chinese singer's CD etc. from Hong Kong Because it started exporting, it is often "convenience-type bookshop" like Seven Eleven, especially lottery is a selling item. The common thing is that almost no books are placed in any stores.

10 ideas to save a bookstore from the threat of e-booksA lot of ideas for selling books have appeared, but it seems that the shift of management policy that pretends not to adhere to "being a bookstore" is performing successfully.