"It is quite important that the president's accelerator pedal is quite important", smart news · livedoor · GREE and other tricks to know the trick and secret
GIGAZINE secret clubAt the 1st off-party meeting "GIGAZINE editor-in-chief emphasizes the viewpoint of "reader" rather than "maker""We strongly emphasize that, from that point of view, we select guests and talk about it in various ways, as a top batter of the guests, to the" Yazaki Asuka "of Delegation of Asus PLUS Editor Week" As Celebration 1000 It should have been spoken with Alecola etc behind the scenes such as Wezumi ASCII, number mistake ".
We had the behind-the-scenes of 'Weekly ASCII, number mistake' of 'Celebration 1000 issue' told the delegate of Asus PLUS editor Week a week - GIGAZINE
Weekly ASCII 's unknown facts were handed over to Mr. Yazaki Asuka, Deputy Director of ASUS PLUS Weekly "almost" complete version - GIGAZINE
As the second guest of this time, a number of mysteries that I practiced to successfully manage various media and to grow Mr. Shigeki Matsuura a terrible man who has been walking around livedoor · GREE news · Huffo · smart news etc. I decided to teach.
Mr. Yamazaki (Yamazaki):
Next is Shigeki Matsuura of Media Communication Director Smart News Co., Ltd.!
Shigeki Matsuura (Matsuura):
Yes, thank you. The story of Mr. Yazaki the previous time was funny and it was funny, since I'm not a person of the flames type on character, (laugh)
Yamazaki:
Again such a thing always talks about the fire burning girlishi (laugh)
Matsuura:
Well, I will tell you about the fire burnout (laugh) Even if I say so, I am trying not to make it to the limit, yes, thank you.
Yamazaki:
I will talk about this story for the time being, so as a result of discussions in advance in various ways, I would like to talk about this strange thing.
Matsuura:
There are various histories.
Yamazaki:
Well, Mr. Matsuura's history is so intense that I think that I should go along with this history today.
Matsuura:
Well, yes.
Yamazaki:
First of all, it was born in 1974, graduated from the Tokyo University of Science, undergraduate engineering in 1998.
Matsuura:
It is already a science of Bali Bali, first I did a system engineer of artificial satellite in space development.
Yamazaki:
Why did it become the system engineer of a satellite?
Matsuura:
That said, the first job hunting activity was a TV station?
Yamazaki:
Well, what does that mean? Is it?
Matsuura:
It was about 1997 and 1998, so it was time to enter the middle of the job glacier period, but at first it was in the direction of the media and there was a connection to a local television station slightly, so if you thought that you can stay on that connection with Ton Tong, I was dropped by you. So, I do not know what to do, I still do not know if that is the case, but if I was a university in science, I got a signature from the professor and I was able to apply for that application, so originally astronomy or the universe Because there are things that I like to do, if I can do space development if I can do space development, I say to the professor "say here" and say a finger, I am a system engineer of a satellite, now say it And Nissan Motor, then at the time there was the Nissan Motor Space Development Division so we entered there in bulk. There was a company called Aerospace in the subsidiary and belonged to the department of engineers to be dispatched further to the company there, but as it was a kind of training it gave a good evaluation as it was and got into the main body so it was It was good, but in fact, the system engineer of this artificial satellite is doing only one year of work. That's why, there was a person called Carlos Ghosn, he suddenly came and suddenly said "It's a revival plan!" I lost the space development division itself (lol)
Yamazaki:
Haha, I see. (Laugh)
Matsuura:
Because I got over to IHI, it is still a company of IHI, there are people who can "do it" at that time, but after all the company change, it is a timing to push the reset button in a certain meaning better. As I thought that it was not necessary for those who took in the bulk at that time and the new graduate, there was nothing left to do with the feeling like "Oh, that's it!", But the means was not very attractive, so " Well then it was the first time I jumped out.
Yamazaki:
I see, then, here is the next one.
Matsuura:
Oh yeah, I stopped system engineer of artificial satellite in 1998. From there, in the six years from 2004 to 2004, I have been doing various things from that and this and other businesses, then, in August 2004, It was about the day after I entered, it was around the time I was doing some kind of guy like "I bought Kintetsu" with a Kintetsu riot. By around this time ... ..., can this talk?
Yamazaki:
Yes, that's fine.
Matsuura:
By the time I was in the same workplace with Ms. Yamazaki for a moment, what was Yamazaki surely ....
Yamazaki:
I am a livedoor computer.
Matsuura:
Oh yeah, I feel like I was at the farewell party where Ms. Yamazaki quits at the computer.
Yamazaki:
I wonder why it was (laugh)
Matsuura:
I wonder what that was, why am I?
Yamazaki:
Well, the editor-in-chief pulled off from a different place without permission.
Matsuura:
Oh yeah, yeah. It was about time when I was doing a top page at that time, so at that time I still do not do what I am doing media. The top page was doing, but I did not do anything like editing news or anything at all, but well, if there were such cases I could quit people. There are so many people like this hollymon, it is terrible this! It is terrible to see it.
Yamazaki:
This is certainly the one on the day before being thrown in, it is surprising.
Matsuura:
I had already finished the last interview or I was 5 minutes.
Yamazaki:
5 minutes! Is it? It was very short, what kind of interview was your last interview?
Matsuura:
When I said that "I was doing space development" by simply seeing that, he likes space development. As it is on a career basis, I talk about it. "Oh, it's interesting, is not it?" That was a decision (laugh)
Yamazaki:
It is early.
Matsuura:
It was early and it was quick.
Yamazaki:
My final interview lasted for 30 minutes.
Matsuura:
Oh, there were quite a lot.
Yamazaki:
Actually it was said "It will be over in ten minutes." I did not know the final interview, I thought, who the interviewer is, whether I was not informed of anything.
Matsuura:
Yes.
Yamazaki:
So in the interview of those who are just doing editor-in-chief of the computer livedoor, rather than an interview, "What were you writing in the previous work place?", "I was doing this kind of thing It was only finished with a memo to explain "to explain" and it was supposed to say that "Horiemon decides whether to truly make you an employee," but I think that I have not heard anything at all and I told you that "I will have the next interview at what time, what day, what the next interview", "Oh, I have the next interview. I went to the interview thinking that "I have a couple of times, second and third," and when I opened the door "I am sorry", there is Horiemon. So my head turned white and I first thought that I made a mistake in the room, "I am sorry, I heard that this is the last interview room ... but ..." Horiemon turned over here and said, "Oh, That's right, what is it, what was it, Yamazaki-san, please, please sit there please! "It was said that" Oh, sorry ".
It was certain that Horiemon was still in Bali Bali at that time, so Horiemon will put in tea when you go. Put the tea and say "Please," and say, "Oh, thanks." So, I was told that "What am I going to do in my house?" I thought, "What is it that I worked in this was not an interview ...?"
Matsuura:
Hahaha (haha)
Yamazaki:
That's it,
This neighborhood is a story of a literary era of livedoor or a quite talk about this, what the hell was going on at that time? GIGAZINE editor-in-chie and Mr. Matsuura's talk burst into explosion.
Yamazaki:
What is the reason for making BLOGOS?
Matsuura:
BLOGOS birth privacy will be in this part
Yamazaki:
Indeed, it is such a thing. So next is this. There is a feeling that it flew by a lot, why is this "next to Conde Nast Digital Company to be responsible for the revival of the Japanese version of WIRED?"
Movement from net to paper magazine, and the gap with reality waiting there.
Yamazaki:
So the next, it is like this.
WIRED over there revealed here how much neta actually is
Yamazaki:
Really! Is it?
Matsuura:
Oh yeah, even if you bring it, in that sense, in a WIRED article over there a lot of things like Japan seems to have been done.
Yamazaki:
What did you say "Promoting growth of this medium by social media"?
Matsuura:
That time was in 2011, when Facebook, Twitter and others started just about to be out, so it was early, but from that time on I was doing Twitter's operation method and so on. Actually, the operation method of Twitter of WIRED now has not changed for about three years. I was doing it unchanged that I gradually extended it with the part I did at that time, since I have a question at a later time I talk about it. So next is GREE.
Yamazaki:
GREE, is not it, why did the next become GREE?
Here's what the past of GREE's business plan clearly! It is just because it is a secret, as you look back from now, you will be able to understand "Oh, that's how it goes on?"
So this is it, is not it "There is no Golden Rule on how to create a hit article title" Yo!
Yamazaki:
There are some things on the net, do not you think that it is "7 ways to do ~" or if you put a question mark like "What is ~?", Everyone is interested and clicks, There is something popular, is not it? It was true when GREE news or live doors, but the title is not simply that.
Matsuura:
Is not it? As Yamazaki-san said, when thinking about who to read, these seven methods are simply easy to eat input junkies, anyone can eat if they make it easy to eat sweets If it is only a story saying, for example GREE news,
A story about the part about how to make a title. In addition to being a slightly different way of thinking that it should do this blog title, there are only things that the crowd who has expanded various media have said, and how to practice deeply is spoken though it is simple.
Yamazaki:
When you were doing GREE news, how were you thinking about virtual users as hypothetical users?
Who you think as a reader seems to be natural, is there such a way of thinking indeed? It is here that the scales fell from the eyes say. It is natural for being told, but it is "a truly" part that you are reaching here by yourself before being told.
Yamazaki:
The guy around it seems to be quite difficult to go through with data driven.
Matsuura:
Too much of it will get a little angry.
Yamazaki:
Next is this.
Matsuura:
Oh yeah, while doing that, one of the new projects is this. Although it crashed in 6 months after I quit. So, I did a little about the non-game area and so on, and then I was doing Magalry like Mr. Dwango's broma.
Yamazaki:
Oh, there was.
In a sense, a secret part
Matsuura:
I think the company has changed a lot. As I thought, the degree of depression of the president's accelerator is quite important, so in that sense, Mr. Horie was abnormal, but I guess we can not proceed any further unless it is abnormal.
Yamazaki:
Yes.
Matsuura:
People around Mr. Tanaka are certainly a good person and I think it is too serious, but it is too serious.
Yamazaki:
Oh, I see.
Matsuura:
Of course it is logical and very good, but there are places where people's minds are all quantified.
Yamazaki:
Surely, I feel like "Oh, maybe so".
Matsuura:
Oh yeah, everything is logical and numerical, and it will become logical if you attack from certain numbers. However,
One part of the idea of why the non-logical part is important is obvious.
Yamazaki:
I see. Next is this.
Matsuura:
This is it, yes.
Yamazaki:
It is a guy who came out a lot in the story a while ago.
Matsuura:
Yes, this is Haifenton Post Japan.
Here also a considerable part of adults
Yamazaki:
Tournament match! Is it?
The contents for those who want to know the backstage behind the scenes and unknown distress of the media is here
Yamazaki:
I see, i see. So, is there something different that social, twitter, Facebook, Google+, etc. tend to hit each.
Matsuura:
There is. Hafintonpost was made in March 2013, and what is called what is called a viral media will be about autumn of 2013 and it is doing a lot of things when it says in social terms of the basic structure. In a sense BuzzFeed and so on are imports from the United States, and since BuzzFeed itself is originally the media that the staff of Hafinton Post originally made. The first thing that makes something like that sort of things a little faster is one bigger, and the tendency to be hit by SNS, Twitter, Facebook and so on is different, and Facebook has only two rules.
Yamazaki:
What are those two?
It is a stubborn trick, but it is a difference between heaven and earth if you are not aware of this or not. It will be helpful, memo memo!
Matsuura:
Twitter is somewhat different.
Yamazaki:
What do you say, somewhat?
Even though I understand somehow that there is a difference for each SNS platform, there is still a difference in experience, a difference in my career so far. The weights of words spoken by stacking differences are different.
Yamazaki:
Indeed, I see, I was going through a cycle like that.
Matsuura:
That's right.
Yamazaki:
It's amazing, it's amazing that it turned around properly.
Matsuura:
Well, one good thing was that the first starting lineup was good at Haifinton Post. You could choose your own lineup of editors.
Yamazaki:
Oh, is that so! Is it?
Matsuura:
Yeah, so,
Alright again
Matsuura:
Oh yeah, I got there. So, everything is flat.
Yamazaki:
What is flat?
Matsuura:
To say flat, so,
What kind of operation should I do? Or how can I operate? It is a valuable concrete example of the part called
Matsuura:
That's how it works.
Yamazaki:
It is amazing. After that, SmartNews is right now.
Matsuura:
Yes, because this was already invited (laugh)
Yamazaki:
Was this invited when I was in the Haifinton Post?
Exactly here too Secret itself
Yamazaki:
When you are watching SmartNews you feel like an information distribution business.
Matsuura:
Oh yeah, that information distribution business is the best after all, so I feel like I can go there further.
Yamazaki:
I see. So what is this media communication director doing?
Matsuura:
This means that you can not deliver it to users unless you give content from Mr. GIGAZINE, we receive content from Weekly ASCKI, after all, after all it is not possible to deliver the content, it says in other suppliers And we are convenience stores.
Yamazaki:
Oh, you mean bringing things and arranging them.
Matsuura:
Oh yeah, but there are things that we do not sell lunch only separately, so when we do our daily life, we are designing and selling such conditions, but when you think that you want a box lunch, It is in a place where you can find a box lunch. I will not ask the clerk at a convenience store every time, "Where is that one?" At that time, it is important to communicate properly, including something like "I'm sold like this today" with the partner of the content that you are going to purchase, so it feels like I made this role.
Yamazaki:
Indeed, I see, it's like that.
Matsuura:
It is such feeling.
Yamazaki:
So, this is a question from a member of a secret club here, but to say "How much power should be put in parts other than the main business such as promotion and advertisement of the site" What will happen?
Matsuura:
If it is the theory so far, here is the answer itself of how to transfer the theory to the practical place. It is easy to imagine if there are concrete examples.
Yamazaki:
By the next question, this is something that the answer has already written, but "How are you thinking about the Yahoo! top single winning state?"
As a story of brand recognition, the current situation analysis spreads out, and it is a glimpse of how different perceptions will differ if there is a difference in experiences because "this kind of world is visible!"
Yamazaki:
As you can see from the previous question, "The next question is," I've been involved with various companies so far, but please tell me what you cherished anywhere in it. "
Matsuura:
Um, I will go when I get called (lol)
Yamazaki:
What does it mean to go all when called?
In a sense, this offline event itself
Yamazaki:
So, thank you very much, it was fun!
Matsuura:
Thank you very much!
In addition, please complete the full version which can read all of this story from the following.
Mr. Shigeki Matsuura who was a former Hajime Tomo post editor in the current smart news and taught me various things "almost" complete version - GIGAZINE
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