Why does the lottery attract people?

ByRHiNO NEAL

Lotteries such as jumbo lotteries, numbers, Lot 6, etc. may receive hundreds of millions of yen prize money,Sales in fiscal year 2013 amount to approximately 944.5 billion yenIt is also one of the popular gambling to reach. In the United States, the carryover to carry over the winning money next will accumulate, the winning money can reach tens of billions of yen, the lottery is exactly the American dream itself. Despite the fact that the winning probability is insanely low, the various experts analyze the actions of the people who buy the lottery about why the lottery boasts tremendous popularity attracts people so much and is approaching the answer.

Why We Keep Playing the Lottery
http://nautil.us/issue/17/big-bangs/why-we-keep-playing-the-lottery-2

Work on lottery sale in Tennessee, USATennessee LotteryCompanies that operateTennessee Education State Lottery CorporationRep Present Representative Director Rebecca Paul Hargruve has expressed his own view on the reasons why people continue to purchase lottery tickets from the side selling lotteries. According to Hargruve, if a lottery buyer makes a logical investment, he will invest in another thing. In other words, the lottery is not investment to increase capital but to satisfy purchasers as one entertainment to enjoy with paying.

By401 (K) 2012

"The person who purchased the lottery pays the fee to enjoy while thinking until the announcement day of the winning number," What would you buy if you hit 100 million yen? "Mr. Hargrub said It ran from his own experience. Tennessee Education State Before starting Lottery Corporation, Mr. Hargruve who had been engaged in television relations and politics work has purchased a lottery even by himself, and as a result of asking himself "Why did you buy a lottery?" After purchase, I noticed myself I was dreaming of using my prize money.

Daniel Levine, a professor of psychology at the University of Texas, who is an expert in psychology who has an opinion similar to Mr. Hargrub said, "Lottery commercials that reflect winning people's scenes are for viewers There is an effect that makes you think, "What would you do if you hit it?" By giving the audience the feeling that they are experiencing themselves, stimulating parts of the brain and increasing purchasing willingness " It is.

ByShenghung Lin

Robert Williams, a professor at the Department of Health Sciences at the University of Lethbridge said, "Positive imagery is the big key to selling lottery tickets." Mr. Williams's "positive image" is not about lottery commercials. There are frequent near-misses with number selection numbers such as numbers and Lot 6, with only a few different numbers. The near miss planted a positive image that the brain of the purchaser said "It was good, it was winning if it was displaced by one afterwards", and the brain was told that the brain "was grabbing the prize money" was felt.

There are interesting data on lottery as well as opinion of the observer. When the American Consumers Association conducted a questionnaire surveying 1,000 Americans "Personal Views on Wealth", 38% of those with less than $ 25,000 a year (about 2.72 million yen) said "Lottery is thousands The most practical way to get a million dollars of money. "

According to the questionnaire, Mr. Mostafa Lebestein of Carnegie Mellon University said "People suffering from poverty and dissatisfaction with society are very unlikely to become a millionaire by escaping poverty. For a lottery, it is one way to raise the possibility of greatly reversing life, and the probability of winning too low is not a problem. "

ByCrispy

However, Mr. Lebestein said, "I do not think that it is unreasonable for a poor to purchase a lottery, I think that buying hope with money in economically difficult situation is a meaningful action" I am talking.

Thinking "What would you buy if you hit it?", The brain was stimulated from lottery commercials and winning near misses, purchasing hope for the future for economic reasons, and the lottery attracted people by one Not only there are many reasons. However, it is a fact that it is one of the gambling that lottery is to be remembered. If you spend money enough to destroy yourself into gambling, you will not be able to enjoy the lottery as entertainment.