Even if "the life of a girl" helps, there is no reason to distract her eyes from "a lot of lives"

ByPeter Casier

There are still many people suffering from starvation etc. in the world, and campaign to squeeze various salvation hands is continuing. However, despite being a similar problem, there are cases in which interest is gathered for a case but there are cases in which no interest is given at all. The reason why such phenomenon occurs, the research result which investigated based on the human cognition method highlights an interesting trend and analysis which is likely to be useful for future activities is carried out.

Why Your Brain Wants To Help One Child In Need - Go Not Millions: Goats and Soda: NPR
http://www.npr.org/blogs/goatsandsoda/2014/11/05/361433850/why-your-brain-wants-to-help-one-child-in-need-but-not-millions

Whoever-Saves-One-Life-Saves-the-World: Confronting the Challenge of Pseudoinefficacy
(PDF file)http://globaljustice.uoregon.edu/files/2014/07/Whoever-Saves-One-Life-Saves-the-World-1wda5u6.pdf

This research was conducted by a research team of Daniel Vestfire psychology professor of Lynn Schoping University, Sweden. In a paper quoted at the beginning as a passage of the famous phrase "list of Schindler's list", "A more helped, I could save a lot more" in a paper that quotes at the beginning, people tell the actual behavior by the magnitude of the targeted event The result that it will change will be clarified.

The research team first explained to the experiment participants about the present condition of a girl suffering from starvation, and then measures how much participants will donate. Next, I did the same verification for another group, in addition to the episode of a girl who suffers from starvation, in addition to that, tell the situation that millions of people are suffering from hunger , And measured the proportion of those who donated similarly.

ByPeter Casier

As the scale of people who suffer from hunger grows, the proportion of donation is likely to be higher, but in reality the proportion is reversed. We found that the proportion of donations made by a group of people who were suffering from hunger by hunger was roughly half of that given to girls.

Professor Paul Slovic of the research team initially said that this difference is "Heart and mindIt is said that we made an inference that it is due to the difference of " The episode of an individual suffering from hunger is "heart"While the situation where many people are suffering is"Head"I thought that" As the number of subjects gets bigger, our interest loses emotional ties with people who need help. "

Then, as a result of further examination by the research team as to why the scale becomes bigger, the real cause is not a matter of "mind and head" but "what emphasizes competing with others" I heard that it has come to be known.

ByChris Potter

According to Professor Slovic, trying to give help to a girl is that taking that action makes me feel better and I feel warm. Therefore, as the size of the statistical data grows, I feel that the existence of people who are suffering from starvation is very large, I argue that they will think that I can not do anything for themselves.

Interestingly, the research team notes that "negative emotions counteract positive emotions". If the human brain was like a computer, the feelings of "wanting to help a girl" and the conflicting feelings "I can not help myself" exist without canceling each other, attacking a sense of helplessness Notwithstanding, on the one hand we should be able to donate to help the girl. However, in the human brain, various emotions are integrated unconsciously, and warm emotions wanting to help a girl are said to be negated by negative emotions.

In other words, "People think that there is something they can do, but when you face things you can not do anything, you stop stopping the act itself", but Professor Slovic said " "It is based on the sense of feeling. "If we have an illusion that our brain is" inefficient, "this is a big problem, thinking that I will be efficient where I donated, motivation to donate will go down "I am talking about that phenomenon.

ByGioia De Antoniis

Although the contents of the shock were clarified in a certain sense that the behavior of people is greatly influenced by the size of the targeted party, on the other hand, contents suggesting future ways can be seen from this result. Although it is important to communicate the truth of the disaster of the world, it can be said that it is counterproductive to convey an event too big. As the scale of the story became bigger, people's interest was found to be canceled by helplessness, so consideration for how to tell seems to be as important as content.

ByUNAMID