Although it was unknown for six months suddenly got 5 million yen a day with an explosive big hit, is "Flappy Bird" disappeared? And interview with the author who deleted the application with popularity cum


ByDesiree Catani

A popular mobile game that started to hit since the end of 2013 and more than 5,500 reviews were posted in January 2014Flappy Bird"On February 8th, the developer posted it on Twitter" I can not bear it any more ", and after 22 hours the application was deleted from the App Store and Google Play. For half a year from the release, what is the reason why the application explosively hit did not look at it at all? And why did the application get deleted? We compiled, including Forbes' exclusive interview published on February 11th.

Exclusive: Flappy Bird Creator Dong Nguyen Says App 'Gone Forever' Because It Was 'An Addictive Product' - Forbes
http://www.forbes.com/sites/lananhnguyen/2014/02/11/exclusive-flappy-bird-creator-dong-nguyen-says-app-gone-forever-because-it-was-an-addictive-product/

The play screen of the Flappy Bird application looks like the following. It is a nostalgic atmosphere somewhat.


Flappy Bird is a very simple game of tapping birds appearing on the screen and going through the obstacle, the soil pipe. The game starts from the state where the bird floated in the air, but if you do not tap the bird crashes to the ground in a blink of an eye in the end of the game, even if the bird collides with the clad pipe even a little bit, the bird catches the clay One point is added each time it goes through, but it was easy to see that many people can not reach even 10 points, it seemed easy and the difficulty level was very high in the game.

The application's play movie has also been uploaded on YouTube and you can see how it feels like.

A popular free application overseas! I tried doing frenzy bird game "Frappy Bird"! / Flappy Birds - YouTube


Flappy Bird was released in May of 2013, and it was updated in September according to iOS 7. The state of unknown continued for a while, but gradually started to be played at the end of October 2013. On February 5, 2014, the number of downloads of the application exceeded 50 million, and the App Store has 4 More than 7000 reviews have been posted.


Dong Nguyen who lives in Vietnam has developed Flappy Bird which reigned over the top of the App Store and Google Play for nearly a month. According to TechCrunch's reportIt took about two or three days to program Flappy Bird, and that elements other than programming were reused by other products. Nguyen is alsoThe VergeAccording to the interview, he said that there was an average income of $ 50,000 per day (about 5.1 million yen) in the advertisement fee of the application.

Nguyen said about the reason why the application hit "I was lucky."While saying that as of February 5," Flappy Bird is popular reasons are different from today's games, it was a very nice game to compete with people "," Flappy Bird Although it is simple, I thought that it is related to the popularity that children need to raise their arms to get a high score, and that children are more likely to compete with their classmates. On the other hand, in terms of whether the popularity of the application will explode so far only by children competingVoice of doubtIt was also going up.

In an unusual situation that a game not special promotion suddenly got a huge hit, an analysis called "why Flappy Bird is so popular" was done here and there, saying "It is too difficult to teach people" It is also pointed out that "writing a review of Flappy Bird is booming".

In this regard, some people analyze Flappy Bird popularity history by numbers.

Flappy Bird by the Numbers
http://zachwill.com/flappy-bird/

AnalyzedZachwillAccording to Mr. Flappy Bird, after six months which was not popular at all, suddenly from the end of December you will get about 20 reviews per day. And on January 9th, 90 events were posted on the 1st day, and at the same time the app was downloaded thousands of times. The momentum of Flappy Bird will not stop thereafter, twice that number on January 12, the number of postings of further reviews doubled on 17th, more than 600 cases on 18th, 680th or more on 19th A review has been posted.


Momentum starts to calm down after 20 days, but still more than 600 reviews were posted on the day. And on January 22, the number of reviews exceeded 100 in "1 hour" for the first time, totaling more than 800 a day. The number of reviews continues to increase rapidly, and the total number of reviews on 24th is over 1100, and on January 31, 5,500 cases a day, 630 reviews per hour will be knocked out.

And the apps that were not seen by anyone for more than half a year since the release got explosive popularity in about a month and got to get 6,500 reviews on February 1st, the day .

Originally zachwill thought that I downloaded and analyzed 68,000 Flappy Bird review data, I thought that there would be evidence that Bot was involved there, but when I opened the lid and saw it There were few reviews related to the success of Flappy Bird in the review. Although it is doubtful that there were 20 reviews suddenly at the end of December, the rest was started as of January 9, and the fact that the small snowball became a snowman spreading reputation There was only there.

However, on February 8, Nguyen said on Twitter "" Flappy Bird "was the most successful one in my game, but I messed up my simple life, so I hate this game It is remarks.


And the next day, I decided to withdraw Flappy Bird within 22 hours as "I can not bear it any more".


Something withdrawing the game was not a legal problem happened, "but I just can not cope with the troubles around this game anymore".


Flappy Bird graphics from existing worksStealingAs pointed out, crushed with a clay pipeLet's kill the bird that is the character of Flappy BirdIt has been made up to the game called Game, and criticism was also watched as the response of the game is large.

Take Out Your Anger At Flappy Bird By Murdering It
http://kotaku.com/take-out-your-anger-at-flappy-bird-by-murdering-it-1516766863


How about selling games from Twitter followers to PR company? Although it was suggested that it was proposed, "I sell games to PR companies, I will not be an independent game maker," he revealed his idea of ​​not selling.

On the other hand,Tweet is a strategy to further increase the download, Nguyen is trying to make the number one seat more stable by downloading rapidly by tweets, "heart change at the last minute"Many comments were seen, but after 22 hours, the game was truly deleted from the App Store and Google Play, and Nguyen's Twitter timeline says "Continue to keep making games" still It was left.


However, the influence of Flappy Bird did not fit even if the application was deleted. Because Flappy Bird disappeared from each game store and reigned at the top of the iOS App Store ranking was a game called Ironpants that looks exactly like Flappy Birds.

Ironpants on the App Store on iTunes
https://itunes.apple.com/us/app/ironpants/id801727538


When comparing the play screens of the two games, it looks like the following. The way of playing is almost the same, the bird's character became a superhero, the big difference is that the clay pipe changed to a wooden box. AlsoAccording to TechCrunch, Advertisement is much more an eyesore 'than Flappy Bird'.


And by someone other than NguyenFlappy BirdHTML5 will be made here and there. This makes it possible to play Flappy Bird on a browser without an application.

Flappy Bird HTML5 Game # flappybird
http://uralozden.com/flappy/


Flappy Bird
http://freeflappybird.org/


There is also an open source version.

Clumsy Bird
http://ellisonleao.github.io/clumsy-bird/


Source code isGitHubIt is open to the public.

Clumsy Bird
http://ellisonleao.github.io/clumsy-bird/

In addition, iPhone with Flappy Bird installed is online auction siteEBayAlthough it was listed one after another from the tens of thousands of yen to the tens of thousands of yen in the thing of some things like jokes about 10 million yen, but as a result violating eBay policy eventually the exhibition was withdrawn It was.

Thousands flock to eBay to sell iPhones with Flappy Bird installed [updated] | Ars Technica
http://arstechnica.com/gaming/2014/02/thousands-flock-to-ebay-to-sell-iphones-with-flappy-bird-installed/


Nguyen, a game developer who got a lot of attention from all over the world with a series of riots, did not put too much attention to the media, but on 11th I answered the interview with Forbes as follows.

Exclusive: Flappy Bird Creator Dong Nguyen Says App 'Gone Forever' Because It Was 'An Addictive Product' - Forbes
http://www.forbes.com/sites/lananhnguyen/2014/02/11/exclusive-flappy-bird-creator-dong-nguyen-says-app-gone-forever-because-it-was-an-addictive-product/


According to Nguyen, Flappy Bird was developed as a game that can be played when the user is relaxed in just a few minutes, but problems have arisen as a result of unexpected dependency games, problems The best way to solve the problem was to withdraw the game. In regard to reporting that The Verge got about 5.1 million yen advertisement fee a day, "I do not know the exact figure, but it was expensive anyway" I answered.

A 29 - year - old short - haired young man answered Forbes' interview for about 45 minutes, while consuming some cigarettes, he sometimes did monkey scribbling on paper.

Super mario brosIn response to saying that the games are similar to "the coincidental agreement", I also denied the rumor that Nintendo warned Nguyen warning that it was the reason why I deleted the application.

Nguyen has developed a game besides Flappy Bird, which has entered the top ten of the rankings with the hit of Flappy Bird, but there is no plan to delete these games.

When deciding to withdraw Flappy Bird, Nguyen says that "I have lost a comfortable life like before" decided. As the sleeping days were continuing, it seems that we have been released from the Internet for several days and finally got to sleep.

"I do not think Flappy Bird was a failure, it was a transit point," Nguyen said afterwards, "I was confident with the success of Flappy Bird and now I have the freedom to do whatever I want to do" And continued. Also, Nguyen did not plan to take legal action against numerous copy games, he told Ironpants "I tried to play but it was a good game."

Is there something you want to tell the users you are sorry to have withdrawn Flappy Bird? When asked "I really appreciate it for playing with my game," I returned a brief answer.

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in Software,   Video,   Game, Posted by darkhorse_log