Why did Facebook decline? And what is SNS in the future?

ByOndřej Vokoun

It is now Facebook that became the center of SNS, but in the WestThere are signs that teenage Facebook users are away and they are transitioning to messenger applicationsIn the third quarter of 2013, teenage active users in the US decreased by 16% compared with the first quarter,It is said that it decreased by 52% in the Netherlands. Former Googlers and serve as CEO of a certain companyChrys BaderSays on the blog "Why did Facebook decline and what will it become from now?"

The end of the Facebook era
http://takeaswig.com/the-end-of-the-facebook-era

◆ All movements fade away

ByGlenn Halog

Chrys Bader says that all the movements are roughly divided into (1) appearance (2) coalescence (3) bureaucratization (4) decline, through four processes. Applying this to Facebook, Facebook first appeared in 2004, then was a student at Harvard UniversityMark Elliot ZuckerbergIt was the first time I cooked with my roommates.In 2005A huge amount of investment exceeding 10 million dollars (about 1 billion yen) was added, and as with all the movements, the early stages of Facebook also had a driving force and a lot of people talked about it.

The coalescence of (2) overcomes what we had not been able to overcome so far, and occurs when the movement reaches the critical point. For Facebook this stage is ahead of the SNSMyspaceIt happened in 2009 beyond. Facebook was ranked in the SNS ranking that is most used in 2009,Entertainment WeeklyThe magazine elected Facebook for the "best" list of the past 10 years.According to Wikipedia,The magazine says, "The world before Facebook existed secretly how to keep secretly past the former canon, to keep company colleagues' birthdays, to ban friends, to play enthusiastic games like Scrabulous He said that he wrote a statement that compliments Facebook.

Movements that have reached a critical point will be formalized. On 18th May 2012, Facebook made an initial public offering (IPO) and arranged the appearance as a "company" and hired thousands of employees. This is (3) bureaucracy for Facebook.

And the formalized movement will decline anyway. Facebook gets deeper into our culture, no longer need to be a movement, the ideology and goals that the movement has hadmainstreamIt became part of.

Facebook has fundamentally changed what "to provide to society" by going through the above four stages. Facebook, where American boys and girls were communicating freely, became a place of exchange for people all over the world by being institutionalized, but by doing so Facebook is no longer a tool used by children.

◆ Why do people leave Facebook

ByTerry Chay

The person who does the job is a business specialized SNS to make a connectionLinkedInCurrently, teenagers and boys and girls also consider Facebook as practical as LinkedIn, not sharing things that were interesting in everyday life "Because everyone is doing it is obligatory tool which must be done"It has become.

The reason for this is that SNS is not sending to the whole world now, it is steadily becoming "to share with the inner ring". Standing on the stage, it is difficult to reveal the true self to the family, friends, acquaintances, many people try to show their most wonderful moment, and as a result, only to the proud postings You will be doing. Then we do too much filtering and lose real relationships.

As the network on Facebook spreads, users feel like they are in the public place, and Facebook's purpose is not to connect with people but to change to keeping their own images. Photo message · AppSnapchatProvides a "place where users can express themselves comfortably" by setting up the viewing time of photos only for up to 10 seconds, and it functions as a place to evacuate people who are tired of Facebook. And teenage girls and girls who do not want to be monitored for their movements want to avoid exchanging with tools that their parents use, so Snapchat and personal information that posted photos disappear after browsing at servers and recipients It flows to unexposed services.

◆ Future of Facebook

ByRam reddy

Now Facebook can not regain the coolness like once, but it is possible to buy coolness with money. At 1 billion dollars (about 100 billion yen)InstagramBeginning with the acquisition of Facebook, that position in the American society of Facebook is powerful. Facebook is big to relate to everythingMind shareI understand that it is necessary,SnapchatThis is why I tried to buy it for 3 billion yen. And the same reason is that Snapchat's CEO Evan Spiegel declined to take over.

Facebook, which became a public company, must operate services as a business, and the decision of the company should maximize the interests of shareholders. Until now, Facebook's monetization strategy was the opposite of the essence of a social network that makes social friendships. There is no day that will not be disturbed by advertisements when interacting with friends on Facebook, and there is no longer a passion of "Let's connect the world". Without ads, users will be able to act freely and easily.

Meanwhile, as Facebook has become one of the basic structures of current websites by setting "Like" buttons on many websites, it is possible for other companies to use it to produce We've made our service available for FacebookPlatform strategyIt may be said that it is one of the best bet among Facebook's betting. But unless you can turn new boys and girls into Facebook users, this platform strategy will also be at risk.

◆ Important things

ByDialmeister

Social products are life-like, like human beings, growing, and longing for youth. I stick to my own way, suffer from the past, will be thrown away by cultural development and casual public opinion. What was cool in the 1970s is not cool in the 1980s, and the coolness of the 1980s does not go through in the 1990s. Even before the social connections expanded to the digital world, social networks were easy to change as well as trends. Google+ is struggling more than Facebook to be a future social network, but it is "a bet on last year's outbreak." In other words, "When the Titanic sinks, it is really in a state of fighting for the last room remaining without submerging in the Titanic, although you have to find out if there are boats to get around." Bader.

We thought that 'Facebook can not stop momentum' is not a long time ago, but the times are over. However, Bader says that new means of sharing important things in my life will continue to be born.