What is a black search engine measure that Google has imposed heavy penalties?

ByAnonymous

Google and Yahoo! Search engines such as search engine optimization (SEO) to devise to display a specific page at the top with a search engine such as SEO There are various ways to SEO. There are also illegal SEOs in it, and often you can be penalized by Google if you discover it. It is a lyrics explanation website of musicRap GeniusIs one of the sites that has been given heavy penalties from Google, and its black SEO gathers attention.

RapGenius Growth Hack Exposed | jmarbach.com
http://jmarbach.com/rapgenius-growth-hack-exposed

Google Has Officially Penalized Rap Genius For Link Schemes
http://searchengineland.com/google-has-officially-penalized-rap-genius-for-link-schemes-180777

Google Destroys Rap Genius' Search Rankings As Punishment For SEO Spam, But Resolution In Progress | TechCrunch
http://techcrunch.com/2013/12/25/google-rap-genius/

Rap Genius opened in 2009 is a website that users can annotate and share lyrics and interpret lyrics in an easy-to-understand manner. Specifically, if you move the cursor over the lyrics, the annotations edited by the user are displayed, and you can know the contents of the lyrics more deeply. In autumn 2012Successful financing of $ 15 million from Andreessen HorowitzAnd the recognition rate also rose sharply with popularity.

However, on December 26, 2013, Google decided to impose rigid penalties on rogue SEO of Rap Genius. As a result, even if Rap Genius' s site is searched by "rap genius" on Google, it is finally shown that it is finally displayed on page 5, not to mention the top page of search results.


Google's severe penalties, what was Rap Genious's SEO, details on its mail filtering service "GliderFounder ofJohn MarbachHe is open to the public.

Rap Genious posted a message calling for "Bloggers interested in Rap Genious's affiliate program" on the official Facebook page. In the message, "Do you have a blog? Would you like to become a Rap Genius Blog Affiliate? If you are interested, please contact me at [email protected]".


When Mr. Marbach who was interested in this post contacted the email address in the message, the following mail was sent from Mr. Mahbod Moghadam, one of the founder of Rap Genius. In the e-mail, on Rap GeniusJustin BieberIt says that Rap Genius will tweet the URL if it contains an HTML tag to the article and creates an article embedded with the HTML tag at the bottom of the page and sends the article URL .


To understand the elegance of this email, you need to know a little bit about Rap Genius's business. For Rap Genius, which is developing business using lyrics, it is most important that top search results are obtained when users search the song lyrics on Google. Although it depends on how to do SEO in order to display it on the top of the search result, there is a thing called "Increase mutual link with site with high page rank to each other" in SEO, and Rap Genius He said he was spiritually using the method to raise the ranking of the search results.

Tweet of Rap Genius with more than 30,000 followers, tweeting Moghadam's article where the link to Rap Genius's Justin Bieber article was inserted at the bottom, a lot of traffic got into Mr. Moghadam's article get together. When Moghadam's blog post with high page rank gathers a lot of traffic, when Justin Bieber's lyrics are searched, the page of Rap Genius is more likely to be displayed at the top of search results.


Popular singer Justin Bieber just released the latest album on December 23, 2013. Mr. Rog Genius predicts that if the lyrics of the latest album were retrieved, he intended to display a page of Rap Genius at the top of the search results and gather a lot of traffic, Moghadam predicts.

According to TechCrunch, Rap Genius is punished by Google, "I'm talking to Google about this case and I'm currently working on solving problems with everything, so I'm going to be back to Google soon." It is said that.