Announced that McDonald 's will stop using Heinz' s ketchup which had been for 40 years cooperating

ByRicardo Ricote Rodr 1 guez

HeinzTomato ketchup has been used for over 40 years at McDonald 's, but on October 25 (Friday) McDonald' s announced that it will close the relationship between the two companies. Heinz was jointly acquired by Berkshire Hathaway led by property owner Warren Buffett in February and 3G Capital of Brazil for $ 28 billion (about 2.7 trillion yen), and McDonald's rival company Burger King The reason is that it became a group company.

Ketchup changeup: McDonald's dropping Heinz after CEO change | Reuters
http://www.reuters.com/article/2013/10/25/us-mcdonalds-heinz-idUSBRE99O0YT20131025


McDonald's Drops Heinz Ketchup
http://www.huffingtonpost.com/2013/10/25/mcdonalds-heinz-ketchup_n_4164898.html


According to McDonald's "Because of the change in Heinz 's management, we have decided to do business with other manufacturers, we are talking about plans to make a smooth business transition in collaboration with Heinz" about. Meanwhile, Heinz spokesperson Michael Mullen says, "Based on the policy, Heinz will not comment on the relationship with the customer" and avoided comment.

Hekzuppu ketchup is offered in the United States of McDonalds is only Pittsburgh and Minneapolis and in other lands brands are not written in ketchup dispensers, so after the relationship between Heinz and McDonalds is over, It is thought that great impact will be given outside the country.

ByCams

In addition, McDonald's decision to expand more than 34,000 restaurants around the world is expected to work favorably for Heinz rival companies.

"Burger King is a customer of Heinz in the next few decades and is planning to use Heinz's products in an 80% market", said Miguel Piedra, Burger King Public Relations. In fact it is unknown what exchanges were between Heinz and McDonald's, but among experts at the February 2013 stage, "To expand sales of the Burger King, 3G Capital is pleased to announce Heinz Ketchup for McDonald's It might have cut supply of supply. "

McDonald's is sending e-mails to The Huffington Post, "We are confident that our customers will be able to taste good McDonald's meal without impact on our business," McDonald's said in fact in stores in the US I have not announced which manufacturer's ketchup is used and what kind of ketchup to use in the future. There is only ketchup written as "McDonald's Fancy Ketchu" (McDonald's Fancy Ketchup) at McDonald's store in the USA.

ByKevin Chang