Google is testing the display of huge banner ads in search results, policy change

ByMoneyBlogNewz

We found that Google is testing an advertising strategy that displays a huge banner image on the search result display page.

Google Testing Huge Banner Ads For Branded Queries
http://searchengineland.com/google-testing-top-banner-ads-174927

According to the information, the banner is displayed in the advertisement area at the top of the search result page, and the followingSouthwest AirlinesAnd furniture / miscellaneous goods chainCrate and Barrel,Virgin America AirlinesUsing banners of well-known brands of about 30 companies includingCTRIt seems to collect data of. The banner that is used is very large compared to the general one, and it is big enough to occupy about one fifth of the screen.

According to Google, this test is "for the American market", the display is limited to 5% of the total search result. Search results may be localized, so confirmation from Japan seems difficult.


But this is contrary to the policy that Google announced in 2005 "Do not display banner on search result page". In one sentence of the following link, "We will not display banner advertisement on Google's homepage or search result page.There is no such thing as restless and cheesy image of that hand jumps out or moves around on Google's site. It is written as "absolutely ...".

Official Blog: About the AOL announcement
http://googleblog.blogspot.jp/2005/12/about-aol-announcement.html


After 8 years from comment, is Google progressing to change the policy?