Burberry exposes a fashion show shot with iPhone 5s

A movie that Burberry shot the state of the spring and summer collection of 2014 was released using 14 iPhone 5s announced on September 11. Until now, the situation of the show was taken with a camera of at least 4K resolution, but using a smartphone camera is the first attempt. The video was streamed to Billboards and Burberry stores etc.

Burberry's Christopher Bailey talks iPhone 5S, being mates with Jony, and the new spring / summer 2014 collection - Pocket-lint
http://www.pocket-lint.com/news/123689-burberry-s-christopher-bailey-talks-iphone-5s-being-mates-with-jony-and-the-new-spring-summer-2014-collection

The iPhone 5s actually used for shooting is like this.


Nine cameras were installed in the runway, three in the roof, the other two were used for celebrity shooting outside the venue. The state of the iPhone that catches the runway from directly in front is here.


The state of the fashion show taken with iPhone 5s can be seen in the following movie.

Full Show - Burberry Prorsum Womenswear S / S14 - shot entirely with iPhone 5s - YouTube


The iPhone installed in the runway is nine in all, so we catch the show from various angles.


From the auditorium.


From the front of the runway.


Three iPhones installed on the roof use rails and move according to the model's walk.


More and more models come up ... ....



Flower blossoms dancing in the show's last.




Be creative director of BurberryChristopher BaileySaid, "Why did you use the iPhone?" Apple replied the technology casually, into a natural thing, we often talk about the trench coat casually as an elegance , I believe that Apple has the same philosophy as it is.I have been beautifully designed, I can take it anywhere, create a beautiful image and use it in various situations like today. " I will talk. "Today we are getting all the content in this new phone.The quality is mainly because of the quality we delivered the show streaming using this camera.We have seven people to control Instead of using the necessary cameras, I used this little phone, which I used iPhone to deliver video to hundreds of people, which is amazing. "

According to Mr. Bailey, the particularly good feature among the new iPhones is slow motion. Apple announced the iPhone 5s on September 10 in local time, Burberry show was done on 16th, shooting with iPhone was not planned in advance, but about 15 minutes The image captures a colorful collection beautifully. Bailey says, "Fashion is a part of the way people evolve and change, technology is a big part of how people understand each other and influence each other.These themes are community and space "As for Burberry, I also told that technology is very important.