Yahoo! Acquired Tumblr for over 110 billion yen

Social networking service "Tumblr", Yahoo! It is clear that it will acquire it for $ 1.1 billion (about 110 billion yen). Yahoo! Although Tumblr's presentation has not yet been done, it is said that the go-ahead is out for the $ 1.1 billion transaction to buy Tumblr.

Yahoo to Buy Tumblr for $ 1.1 Billion - WSJ.com
http://online.wsj.com/article/SB10001424127887324787004578493130789235150.html


Yahoo Tumblrs for Cool: Board Approves $ 1.1 Billion Deal as Expected - Kara Swisher - Media - AllThingsD
http://allthingsd.com/20130519/yahoo-tumblrs-for-cool-board-approves-1-1-billion-deal/


Tumblr is a service that began in 2007. Users not only write blogs but also can easily upload photos as well as sentences, which can be easily shared. With the introduction of this service, there is also a view that hurdles of publishing sentences and pictures online are lower than before.

According to comScore data, the number of blogs in Tumblr was about 58 million in March 2012,It will exceed 100 million in March 2013. The number of unique users has grown more than doubling from last year's 4 million to 12 million.

Mr. David Karp, CEO of Tumblr, he seems to have been very disliked to issue advertisements, but since last year he will display advertisements and will earn $ 13 million (about 1.3 billion yen) in a year. did. This time, Yahoo! It seems that information sources are looking at whether the acquisition of Tumblr's advertising space will be promoted further and profit will be raised further by acquiring it.

Facebook and Microsoft were also interested in Tumblr acquisition, but Yahoo! has priority bargaining right. Unfortunately, as Marissa Mayer 's CEO of Tumblr was willing to purchase Tumblr, chances have never come.