I can understand well who is buying Google's inventory space

By401 K

Google has penetrated people's lives to such an extent that various things can not be done without existence now. That revenue in 2011 was $ 37.9 billion (about 2.9 trillion yen), of which 96% was advertising revenue. This means that Google Adwords is sold so much, but where is buying Google inventory?

Who Buys All Those Google Ads? | Visual.ly


It becomes like this if you divide by field.

◆ First place finance & insurance: $ 4 billion (about 305.4 billion yen)


State Farm(Car insurance): $ 43.7 million (about 3,337 million yen)
Progressive(Car insurance): 43.1 million dollars (about 3,291 million yen)
GEICO(Car insurance): $ 23.7 million (about 1.81 billion yen)
Quicken Loans(Mortgage loan): 21.1 million dollars (about 1,611 million yen)
EHealthInsurance(Health insurance): 20.6 million dollars (about 1,573 million yen)

Keywords often used in this genre and its CPC look like this. CPC is a value indicating Cost Per Click, "How much does it cost to have you click once?" In the example below, the advertiser who advertises to Google with the phrase "cheap car insurance" means that 2594 yen is paid to get a click.

"Self Employed Health Insurance (About Individual Employer's Health Insurance)" $ 43.39 (about 3313 yen)
"Cheap Car Insurance (cheap auto insurance)" $ 33.97 (about 2594 yen)

◆ 2nd place Retail & miscellaneous goods: 2.8 billion dollars (about 218 billion yen)


Amazon.com(Online shopping): 55.2 million dollars (approx. 4,205 million yen)
EBay(Net auction): 42.8 million dollars (about 3,268 million yen)
Macy's(Department store): 35.6 million dollars (about 2,718 million yen)
Sears(Department store): $ 34.3 million
J. C. Penny(Department store): 30.9 million dollars

· Frequently used keywords and their CPC
"Zumba dance dvd (DVD of dance fitness called Zumba)" 5.18 dollars (about 396 yen)
"Proform treadmill (walking machine)" $ 3.80 (about 290 yen)
"Weber grill accessories (Weber's grill accessory)" for $ 1.95 (about 149 yen)

◆ Third place travel: $ 2.4 billion (about 183.3 billion yen)


Booking.com(Room Reservation): 40.4 million dollars (about 3,085 million yen)
Expedia(Reservation Reservation): $ 28.9 million (about 2,270 million yen)
KAYAK(Room Reservation): $ 28.7 million (about 2,192 million yen)
Marriott Hotel(Hotel): $ 20.9 million (approx. 1,596 million yen)
Price line(Accommodation reservation): 19.6 million dollars (about 1,497 million yen)

· Frequently used keywords and their CPC
"New york hotels (hotel in New York)" $ 7.68 (about 586 yen)
"Plane tickets (ticket)" for $ 6.95 (about 531 yen)
"Cheap hotels (cheap hotels) $ 5.94 (about 454 yen)

◆ No. 4 Work & Education: $ 2.1 billion (about 160.4 billion yen)


University of Phoenix(Online university): 46.9 million dollars (about 3,581 million yen)
ITT Technical Insutitute(Online University): $ 29.9 million (about 2,283 million yen)
DeVry University(Online University): $ 19.7 million (about 1,500 million yen)
University of Capella(Online University): $ 17 million (about 1,289 million yen)
ClassesUSA(Online higher education site): $ 16.3 million (about 1,245 million yen)

◆ No. 5 Home & Garden: $ 2.1 billion (about 160.4 billion yen)


Loews(Home Center): 59.1 million dollars (about 4,513 million yen)
The Home Depot(Home Center): $ 50.3 million (about 3,841 million yen)
ServiceMagic(Renovation brokerage): 21.4 million dollars (about 1,634 million yen)
Sears Home Services(Maintenance of house): $ 20.7 million (about 1.58 billion yen)
Lighting Universe(Lighting fixture sales): 15 million dollars (approx. 1,145 million yen)

◆ 6th Computer & Home Appliances: 2 billion dollars (about 152.7 billion yen)


Hewlett-Packard(Manufacturer): 33.3 million dollars (about 2,543 million yen)
Dell(Manufacturer): $ 26.3 million (about 2 billion 8 million)
Best buy(Home electronics mass merchandisers): $ 23.7 million (about 1.81 billion yen)
Apple(Manufacturer): 17.9 million dollars (about 1.367 million yen)
Microsoft(Software): $ 16.3 million (about 1,245 million yen)

◆ No. 7 rides: 2 billion dollars (about 152.7 billion yen)


Cars.com(Car sales): 21.3 million dollars (about 1,620 million yen)
AutoTrader.com(Car sales): $ 20.4 million (about 1.558 million yen)
Firestone(Tire manufacturer): $ 16.9 million (about 1,290 million yen)
AAA.com(American Automobile Association): $ 16.3 million (about 1,245 million yen)
Chevrolet(Car manufacturer): $ 15.5 million (about 1,184 million yen)

· Frequently used keywords and their CPC
"Cheap hybrid car" (cheap hybrid car) "$ 15.57 (about 1189 yen)
"Bridgestone tires (Bridgestone tires)" $ 5.03 (about 384 yen)

◆ No. 8 Internet & communication: 1.7 billion dollars (about 129.8 billion yen)


AT & amp; T(Telecommunications carrier): 40.8 million dollars (approx. 3,115 million yen)
Verizon(Telecommunications carriers): $ 22.9 million (about 1,749 million yen)
Go Daddy(Domain name registrar): $ 21.7 million (about 1,6 57 million yen)
Comcast(CATV operator): 19 million dollars (approx. 1,451 million yen)
DirecTV(Satellite broadcaster): $ 18.4 million (about 1,450 million yen)

· Frequently used keywords and their CPC
"High Speed ​​Internet Deals (high-speed Internet)" $ 26.74 (about 2042 yen)
"Pre Paid Cell Phones (prepaid mobile phone)" $ 25.38 (about 1938 yen)
'Domain Registration' $ 20.13 (about 1537 yen)

◆ No. 9 Business & Industry: $ 1.6 billion (about 122.2 billion yen)


ULINE(Transportation company): 35.1 million dollars (about 2.68 billion yen)
Vistaprint(Business card printing): $ 26.9 million (about 2,054 million yen)
Office / Depot(Office supplies): $ 17.3 million (about 1,321 million yen)
Staples(Office supplies): $ 15.2 million (about 1,161 million yen)
Yellow Pages United(Phonebook by occupation): 14.3 million dollars (approx. 1,092 million yen)

· Frequently used keywords and their CPC
"Custom Business Card (original business card)" $ 13.83 (about 1056 yen)
'Cheap Office Supplies' (cheap office supplies) $ 10.28 (about 785 yen)

◆ No. 10 ceremonial occasion & gift: $ 1.2 billion (about 91.6 billion yen)


1-800 - FLOWERS.COM(Fresh flower): $ 30.8 million (about 2,352 million yen)
FTD(Fresh flower): $ 30.7 million (about 2,344 million yen)
ProFlowers(Fresh flower): $ 27.2 million (about 2,077 million yen)
Teleflora(Fresh flower): 24.8 million dollars (about 1.894 billion yen)
Gifts.com(Fresh flower): 10.1 million dollars (about 771 million yen)

· Frequently used keywords and their CPC
"Funeral Flower Arrangements" $ 20.95 (about 1600 yen)
"Flower delivery" (flower delivery) $ 3.88 (about 296 yen)