The economic effect of Halloween's surprises, consumption of 100 million for sweets and pet's costumes

byJasonTromm

Halloween on October 31 was originally a Celtic custom, but now it is a festival spreading to Western countries including the United States and Canada. Children who have lanterns that have pumpkin cut out and disguised as witches or obsession will call "neighbors home" trick or or treat (you will mischief if you do not give sweets).

The current Halloween is a big one as a big disguise event rather than an event related to religion, and the influence on the economy is considerable. In the United States seems to be "Halloween special demand" as it is a sales promotion for certain items during Halloween.

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The amount used for Halloween this year in the whole of America that the National Retail Federation expects is 6.8 billion dollars (about 519.6 576 million yen). Although it looks like if you look at the only the amount is mass consumption has been carried out, the amount of money that was used for holidays throughout the year in 2010 at 228 billion US dollars (about 17 trillion 271.4 billion 1.88 million yen), to Christmas It was said that it accounted for 60% of the total by consumption alone. For that reason, consumption in Halloween is "a drop in the ocean"IBISWorldSenior analyst Nikoleta Panteva points out.

Although it is a small amount when viewed from the whole, sales at Halloween are focused on specific products, so they can not be ignored for related industries. Some items are sold thanks to Halloween, and its breakdown is as shown in the graph below. Let's see the details of each item.


1: Cosplay costume

byJustin Beckley

Among the items bought for Halloween, the costumes for the costumes occupy the largest proportion. 36% of the total consumption is devoted to the purchase cost of this costume, totaling about 1.2 billion dollars (about 90.92 billion yen). In addition to the traditional costumes such as vampires and obakets this year, demand for Lady Gaga's cosplay is also expected to increase.

Cosplay costume of Nikon made camera which can also shootIf you include the cost of commitment that you can not be satisfied with existing costumes like those you made yourself, the amount is likely to be even bigger.

2: Costume for pets


Demand for owners who want to pretty decorate pets is also rising, and sales of costumes total about 300 million dollars (about 22,725.55 million yen). Since the amount of money the parents charge for their children's costumes is one billion dollars (about 75,758,300 yen), the market still seems to be smaller than that.

3: Sweets


According to the National Sweet Supplier Association (NCA), candy makers sell 8% of annual sales amount to Halloween. Regarding sales this year, we anticipate that NCA will increase by 1% compared with last year to 2.27 billion dollars (about 171,956.66 million yen).

Meanwhile, IBISWorld expects sales to fall since last year, and the expected amount is 1.81 billion dollars (about 137,110,810,000 dollars). Either way, the sales amount is larger than the cosplay costume that should consume a large proportion of consumption. It is a mistake that being the sweets industry that receives the most benefits of Halloween is the candy industry.

4: Greeting cards and accessories


According to Panteva, a senior analyst who appeared earlier, sales of cards and ornaments in Halloween are on a downward trend overall. However, it shows an opinion that it will take over a little over the previous fiscal year, and the forecasted amount is 320 million dollars (about 24,240,080,000 yen).

Bonus: Alcohol


According to Halloween 's image of hiking that children go around houses for sweets, sales survey on consumption of alcohol and sales forecast for this year did not exist. However, even though thinking from the fact that the cost of adults' costumes is larger than that of their children, it is expected that there will be more than a certain amount of demand.

Looking at alcohol sales on a monthly basis, October said that the amount of alcoholic beverages was the fourth in the year. First place is July with Independence Day, No.2 in Thanksgiving in second place, and December with many events such as Christmas was surprisingly third.

◆ Health damage caused by Halloween
Because Halloween is an important place for sweets, eating too much candy may be a problem.Licorice sweetsHeart attacks due to too much overeating and diarrhea caused by taking too much sorbitol are pointed out.

In addition, concerns are rolling on various places, including lead contained in vampire dentures for costumes, harmful if children include in their mouth. Although it is natural that you enjoy the festival, it seems that you should not undo it as much as harming your health or do not act without thinking.


Japan alsoTokyo Disney Land's "Disney Halloween", It has become a standard that events and products that are named after Halloween at theme parks and grocery stores are held. In addition, Halloween costume has become widely accepted.

It seems that there are almost no amazing dressings of overseas Halloween, mainly cute disguise of witches and animals, and it is already arranged in the Japanese style though it is a culture of another country. Like Christmas, Halloween may also develop into a unique culture of Japan.