Future plans of television, reply to the reduction of television business by manufacturers & summary

TV manufacturers that continue to be forced into a difficult fight against the backdrop of price appreciation against the yen and overseas prime minister.

Today, each company has reported that Panasonic is planning to reduce the flat-panel TV business, but each company has compiled the current situation of domestic major television manufacturers.

◆ Panasonic's TV business shrinking report

Asahi.com (Asahi Shimbun): Panasonic, Flat-screen TV Business Shrinking Down to State-of-the-Art Factory Outage - Business / Economy

TV, suffering Japanese forces ... Panasonic reduction: M & A · corporate news: corporate navigation: money · economy: YOMIURI ONLINE (Yomiuri Shimbun)

Panasonic, Reduction of TV Business Reduction by 1,000 People Review: Nihon Keizai Shimbun

According to each company's report, Panasonic said it is planning to shrink the largest business that accounts for 11% of the company's consolidated sales, flat-screen TV business. This was due to price competition with the Asian crowd and yen appreciation, as we posted a deficit for the third consecutive term.

First of all, we are pausing a state-of-the-art plasma panel production plant in Amagasaki City, Hyogo Prefecture, which began full-scale operation in January 2010, during FY 2011. Furthermore, the liquid crystal panel factory in Mobara City in Chiba Prefecture also said that Sony, Toshiba and Hitachi are negotiating the sale negotiations with a new company integrating small and medium liquid crystal display business for smart phones and tablet terminals. In response to the contraction of the television business this time, it is said that this business will reduce employees by 1,000 people.

Panasonic Plasma Display Amagasaki Plant No. 3

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Panasonic LCD display Mobara factory

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For this newsletter, Panasonic's spokesperson said "The content of the report is not what we announced. We are doing various studies on the growth strategy of flat screen TV, but there is no fact that we can publish it now"I answered.

◆ World market share of LCD TV manufacturers

Display Search released byLCD TV share in the second quarter of 2011According to Samsung (22.6%), 1st place is LG Electronics (14.4%), 2nd place is Sony (11.7%), 4th place is Panasonic (9.4%), 5th place is Sharp (7.0%), Domestic manufacturers will take a delay to the Korean forces.


Because Panasonic's share is ranked fourth in the world, the share of Panasonic is not low at all, in other words "Even if Panasonic has the market share, it is inevitable to choose to shrink the TV businessIt is the present condition that it is.

◆ What is the current state of major Japanese manufacturers?

·Sony


liquid crystal television"BRAVIASony which is currently deploying 3rd place in global market share. However, the company's television business never turns out to be sailing smoothly,Results for the first quarter of fiscal 2011 (April-June quarter)However, since the fiscal year ended March 2005, we have been struggling to struggle for the seventh consecutive quarterly record of operating losses.

I also inquired whether the editing department is planning to shrink the television business,Although certainly market conditions are severe, it seems that each television company has made a structural reform etc. However, with regard to our company, we have been consolidating business offices in the past two or three years . We will also continue to make structural reforms, etc. according to market conditions in the future when we announce our business results"I answered.

·sharp


"AQUOS"Sharp familiar with is the world share 5th. It was announced on July 28, 2011Results for the first quarter of fiscal 2011 (April-June quarter), It is not favorable, such as a substantial decline in profits from the same period last year due to the effect of halting production of mother glass at large LCD panel factories due to sluggish demand.

And when asking whether Sharp is planning to shrink TV business, "Nothing in particularTo the reply that.

·Toshiba


Recording function to external HDD etc is gaining popularity "REGZAToshiba to develop.Results for the first quarter of fiscal 2011 (April-June quarter)In addition to the impact of the appreciation of the yen, although the LCD TV business declined in revenue due to sluggish growth in Europe and the United States and the end of the eco point system, we were able to secure a surplus, and in the future it will further accelerate sales expansion in emerging countries is.

Toshiba also asked if there is a schedule to shrink the television business "(There are no plans"I answered.

◆ Manufacturers that have already withdrawn, as well as the end of their own production

·Hitachi


Hitachi high-definition television "Wooo"Series and developed both liquid crystal televisions and plasma televisions, but in September 2008Produce plasma panel production at our company and consign it to PanasonicDecided to do. In addition this AugustWithdrawing from in-house production and considering closing production at domestic plants during this fiscal yearHas become clear.

· Victor


In 2005Television with domestic first 'double speed liquid crystal' installedVictor who had developed the LCD TV "EXE" sticking to image quality, such as releasingIn 2008 as the leading manufacturer for the first time withdraw from the domestic television businessIt became a manufacturer that did.

· Pioneer


Unlike other companies that gradually shifted to LCD TVs, Pioneer was focusing on plasma TV. For high-end users seeking high image quality and high sound qualityWe have developed "KURO" series, but announced production end in 2009doing.

Although Toshiba was the only person who was able to make a profit in the listening right this time, domestic manufacturers have put on the trend of technology and introduced high-function models that increased added value one after another Despite being in the market, there is no indication of departure from consumer battles in the television market.

Eco point special demand that occurred at the end of last yearAndDemand-transfer special demand that demand concentrated on small- to medium-sized modelsIt is quite noisy even if a manufacturer that further promotes "selection and concentration" appears, while finishing and ending the painful battle more than ever.