European discount store circumstances that could cull out existing supermarkets

Hello,Around the World Bicycle WorldIt is Takuya Sudo @ Chaliderman. The water of the 1.5 L plastic bottle was about 25 yen and the cheapest thing so far was the European discount store.

In Europe, discount stores that are not supermarkets are prominent. The discount store is beyond thinking in Japan, printing bar codes that are beyond the standards of cash register speed. Numerous ingenuity is seen with efficiency and reduction as keywords.

While the euro has weakened as the yen appreciates, you can shop at discount stores at surprisingly low prices. I tried to summarize such a discount store in Europe. My one push is LIDL.

The world's leading French supermarket is Carrefour.


Kaufland of a German supermarket.


If the top two say in Japan it will be a comprehensive supermarket such as ion (Jusco), Ito-Yokado, Daiei. This comprehensive supermarket is common in Japan, but discount stores are participating in the competition in Europe. Anything cheap discount store is a momentum that threatens existing supermarkets in Europe (EU countries) where the market has become one.

In the supermarket in Belgium, the pop called "This product is cheaper than ALDI (discount store)" was stuck. I do not think that it is a good strategy, as he seems to hear the voice saying "Well, what about this other thing?"

Lidl, a discount store, has advanced into major cities in Finland. If you become a member at a supermarket you can buy grapes at 4 euros (about 440 yen), but exactly the same things are sold at half price at the discount store, I was stunned by this price difference.

Existing general supermarkets that can not compete with discount stores can be culled. In fact, at the French supermarket, Carrefour, the biggest player, bought other companies in the same industry and had the move to convert the store to Carrefour.

Deployment of the European type discount store is centered in Germany. Among them, I felt the most momentumLIDL.

French LIDL


Spain's LIDL


Portuguese LIDL


LIDL opened the store in all the EU member countries except the three Baltic countries and felt the momentum among the discount stores in Europe. Every shop was new and cheap so I often did shopping. Do not forget the ALDI that follows LIDL. In Europe it is deployed mainly in the old capitalist countries of the west side. In Eastern European countries, we are in Poland, Hungary and Slovenia.


Next is Penny Market in Bulgaria. Inside the remnant of the socialism There was a discount store of capitalism symbolic in the remaining apartment complex, it was a very strange sight.


And I found Plus in Austria


It is famous as the Spanish discount storeDiathere is. I saw the picture in Turkey.


Dia in Spain. Announcement of sale items is posted at the shop front.


Is Dia seen in Portugal a joint venture?


In FranceLEADER PRICEThere is a discount store called. It is hard to understand if it is a photograph, but it is a diamond logo.


NETTOIs a Danish discount store.


The most discount store in PolandBiedoronka (Biedronca). The name of the shop is Polish ladybird.


Many discount stores are crowded with each other in Europe. There is no versatile assortment like the supermarket in the discount store. By squeezing the number of items and placing a large quantity of one product, we realize selling at a low price. Besides foods, toilet paper, toothbrush, soap, detergent, garbage bag, batteries, lighter, pet food and fast rotating consumables are central. Sewing tools such as needles and threads will not be available. There is no spanner of the required size or hexagonal arenky (the way of calling with the familiarity of the hexagonal bar spanner).

It is the secret of the low price that is not caught by the manufacturer. Manufacturer brands such as Coca-Cola carbonated drinks and Nestle's chocolate are sold, but not many, most products are their own brands. That is cheaper than the manufacturer brand. And rarely out of stock was rare. The discount store keeps growing remarkably because there is always a cheap commodity no matter when it comes.

A similar mechanism has been introduced in supermarkets and toy shops, but anyway, the cashier speeds up quickly. When arranging at the cash register, arrange items on a belt conveyor of width 50 cm × length 5 m. Since partitions are prepared, let's put it around before you distinguish it from other people's products.

A sensor is attached to the tip of the cashier side of the belt conveyor, and when the cashier takes the item in hand, it automatically fills the space. The barcode reader is read by two on the bottom side and the front side in a stationary state. Barcodes are printed on 4 or 5 items on many items, and cashiers do not need to look for bar codes. Just take it with your right hand and let it flow to your left hand.

The bottom is also an electronic scale, we measure vegetables and fruits. In Europe there are few pack sales like Japan, mostly 0.99 euro per kg, with a metered rate. I will move the cash register product back to the cart and pack it after leaving the cash register. So, I can not replace the back. This series of systems is very efficient, even if the previous person is full of carts, my turn will come smoothly.

Easy to read bar code.


This is the same as the supermarket, but the entrance and exit of the shop are decided. I can not enter from the exit and can not leave the entrance. By doing this you are adjusting the flow of people. We do not bother to transfer products to the shelves by pallet or cardboard unit. The aisle in the store has secured the area that carries the pallet can pass through.

Moreover, I did not see a cold juice at the discount store. Unlike dairy products and ham, it is not necessary to keep it cool. Do not use wasted power. There is also no plastic bag. A necessary person buys it. Of course the cashier does not pack the bags. Receipts are also short compared to supermarkets. Is this the result of considering the efficiency of exchanging receipt paper?

The left is the discount store, the right is the receipt of the supermarket. The length is different.


Most discount stores arrange wagons in the center, sundries, clothing, tools and so on. It is mostly made in China. Products of this wagon are intensely interchanged and can not be purchased at any time, so I feel pressure "I must not buy it here." Food and expendable items are low-profit selling, so it seems that you earn profits with this wagon. The wagon's goods are also cheap, though.

Seasonal Santa Claus placed on a wagon.


We are dealing with three countries, NL (Netherlands) BE (Belgium) FR (France) and the ingredient label of energy drink in the discount store. One item is sold in many countries.


I stopped by a discount store and bought sandwich ingredients and had it for lunch as it was.


The price of the discount store you care about looks like this. In Germany's Penny Market it is 2.75 euros total (about 300 yen).

Apple juice (0.39 euro, about 43 yen)
Banana @ 0.99 / kg (0.40 euro, about 44 yen)
Tomatoes @ 1.69 / kg (0.19 euro, about 21 yen)
Sliced ​​cheese (0.79 euro, about 87 yen)
Yogurt (0.29 euro, about 32 yen)
Ham 200 g (0.69 euro, about 76 yen)

You can buy Gouda cheap cheaply in the Netherlands too.


Canned sardines in Spain.


I tried pulling out the price from my pocket book so that it would be helpful. It is the tax-inclusive price of all LIDL's discount stores.

·Spain
Water 1.5 l (0.19 euro, about 21 yen)
Yogurt 500 g (0.49 euro, about 54 yen)
Ketchup 500 ml (0.79 euro, about 87 yen)
Can juice 330 ml (0.19 euro, about 21 yen)
Candy 200 g (0.99 euro, approx. 109 yen)
Toilet paper 12 roll (1.69 euro, about 185 yen)

·Portugal
Canned beer 330 ml (0.29 euro, about 32 yen)
Fruit juice 1 L (0.95 euro, about 104 yen)

·France
Desert pudding 200 g (0.19 euro, about 21 yen)
AAA batteries × 8 (1.79 euro, about 196 yen)

·Netherlands
Banana @ 1.09 / kg (0.45 euro, about 49 yen)
Tomato @ 1.49 / kg (0.54 euro, about 59 yen)
Green apple @ 0.99 / kg (0.49 euro, about 54 yen)
Gouda cheese @ 3.79 / kg (1.19 euro, about 130 yen)
Meatball 400 g (1.49 euro, about 163 yen)
Ham 200 g (0.73 euro, about 80 yen)
Coke 2 L (0.38 euro, about 42 yen)

As the yen appreciated weakened the euro, we had such a discount store in Europe, so it was easy to travel and I was very much saved.

There is also a hypermarket that exceeds the supermarket on the opposite side of the discount store (a store with a much wider store area than the standard supermarket), and intense retail competition is spreading in Europe. ClothingH & amp; M, Of furnitureIKEA, Wholesaler'sMetroAs you can see, the day when the discount store mentioned here as a black ship from Europe will land in Japan may come.

(Sentence / picture: Takuya SAITO @ Charriderman
Cycling around the world for a bicyclehttp://shuutak.com)