What is the future of "REGZA Phone"? Toshiba to fully withdraw from "Fujitsu Toshiba"

In October 2010, Fujitsu's mobile phone business and Toshiba's mobile phone business were integrated, accounting for approximately 20% of the market after Sharp, the top market in the domestic marketFujitsu Toshiba Mobile CommunicationsAlthough it was born, it became clear that Toshiba took full control.

Toshiba withdraws from mobile phone business ... To sell to Fujitsu: Economic News: Money · Economy: YOMIURI ONLINE (Yomiuri Shimbun)


According to the Yomiuri Shimbun news report, Fujitsu said it revealed a policy to convert Fujitsu Toshiba Mobile Communications, a joint venture of Toshiba's mobile phone business, into a wholly owned subsidiary.

In Fujitsu Toshiba Mobile Communications, Fujitsu purchased 19.9% ​​of the shareholding of Toshiba's equity stake in Fujitsu Toshiba Mobile Communications in the first half of 2012, and Fujitsu will raise its shareholding from the current 80.1% to 100%, Toshiba said in a mobile phone business It is expected to withdraw completely from.

Currently, Fujitsu develops a terminal for NTT docomo, Fujitsu Toshiba Mobile Communications develops terminals such as for KDDI, but in the future it will integrate with the Fujitsu main business to reduce costs such as development costs It is supposed to be an idea.

By the way, it is a point to wonder what the future such as "REGZA Phone" bearing Toshiba's LCD TV brand will be in the future,Kyocera acquired Sanyo's mobile phone businessSimilarly, measures may be taken from the viewpoint of not confusing users as it has released "SA002" etc, which has a "SANYO" brand after the acquisition.

In addition, in 2008NTT DoCoMo 's "D" series had been familiar with Mitsubishi ElectricIn addition, in 2009NEC and Casio, Hitachi to integrate mobile phone business, establish "NEC Casio Mobile Communications"We are continuing restructuring of domestic manufacturers such as doing, and major makers who have been able to develop mobile phone business independently without particularly large merger drama are only to leave Sharp and Panasonic.