Following Apple, imitating IKEA, Chinese furniture shop giving a sense of Koh Lanai "eleventh furniture"

Chinese Apple Store with genuine or fake or not at all discernableIn the same way as it was in the same place with it, Ikawa style furniture shop in Kunming City, Yunnan, China "Eleventh furniture (Eleventh Furniture)"Has appeared.

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The reason why the "eleventh furniture" of the IKEA style furniture store became widely known was the in-store photograph released by a person who moved from the United States to China / Kunming. The situation inside the shop imitating the IKEA has become a topic, evolving into a situation where a reporter at Reuters is going to interview.

In response to the interview, a 22-year-old sales representative is often told that "(from customers, store interiors and goods) looks like IKEA, but that's not my problem, I just think of customer's happiness I just have to do it, and my problem with my boss is like copyright. " Comment from top management executive is not obtained so far.

A memorial picture and a monky picture of the shop clerk at the IKEA style furniture store in Kunming. The uniform is a yellow apron, and the bottom looks like wearing a moveable clothes.


As the headquarter IKEA's uniform is a yellow polo shirt as seen on the left side of this image, you can see that the situation is already strange at this time.


Even if you have been to IKEA at least once, you are certainly left in impression, but in eleventh furniture as well as IKEA, bedroom and kitchen model rooms are arranged along a complex route. At first glance it is like a living room, but the picture of Marilyn Monroe hanging on the wall is not consistent with the image of the lineup of artworks handled at IKEA, and it is feeling that the point is being removed occasionally.


Although the dining kitchen is also reproduced, it is pretty mysterious that lighting is arranged side-by-side and two types are also installed, and one type is upward and the other type emits light downward.


The bedroom finished most like it that I have seen so far.


The place where the corner is set for each individual furniture and it is exhibited on both sides of the aisle is similar to the head home IKEA.



Chairs are lined up in rows, but office chairs and dining chairs are also joining together.


In the case of Ikuya headquarters it is necessary to use a yellow bag in the shop and a paid blue bag when bringing it outside the shop, but in this IKEA style furniture store's shop there is a blue inside the box which it seems to have made with a veneer board Bags are casually inserted. Once in the head familyCorporate colorI seem to be conscious, but I imitate quite roughly, and I get a lot of miscellaneous impression than the real store in Kunming.


Women who are enjoying shopping.


It seems like a marketplace on the first floor.


The reproducibility around the cash register is quite good.


There is a clerk in the mercenary counter. Is it a counter for delivery reception?


By the way, although there are no photos here, a cafeteria style restaurant is set up inside the shop like the original home IKEA. At the head office we offer meatballs and salmon of Swedish specialties, but in the "eleventh furniture" cafeteria there is Chinese style pork and egg dishes served.

As I am so boldly imitating IKEA's store design, I think that IKEA is not in China yet, but it is not such a thing,Nine stores including Beijing, Dalian, Shanghai and a relatively wealthy city are already deployed.As long as you see the site information, it seems that there is no store in IKEA in Kunming, so it seems that the furniture store in Kunming is not a directly owned store in IKEA but a completely separate company.

A woman who was shopping at "eleventh furniture" that Shanghai and IKEA stores in Beijing had visited stores said, "In the real thing the product layout is clearer and the decorations are neat It is not actually comparable ", he said that the reason for shopping at a fake store is simply convenience that it is nearby.

IKEA China told Reuters that "protection of intellectual property rights is extremely important for us, one of the world's largest furniture companies," and that China is also focusing on intellectual property protection in China I emphasize.

According to Chinese law, copying the "appearance and atmosphere" of other companies is forbidden, but overseas companies must first register their trademarks and logos locally, and the execution status of the copy prohibition law has many loopholes It seems that "eleventh furniture" continues to operate in a way that sews the gap in the present condition.

It is not necessarily coincidence that both real exactly like the Apple Store and this fake store like this "eleventh furniture" were found in Kunming City, the European and US brands have yet to penetrate in earnest, and there are many wealthy people In small cities far from coastal areas, the desire for Western brands is particularly high among all China.

Even before this IKEA case, Starbucks coffee and NIKE have fallen into a similar situation and have been fighting for copyright infringement for a long time. Therefore, even if the IKEA headquarters complains about this "fake IKEA", it will take a long time to settle.

Nonetheless, it seems that the customer of "eleventh furniture" which imitated IKEA roughly does not seem to be satisfied with the product and service, and the woman in his 50s checked in the department of "eleventh furniture" Pointed to the cushion cover of the handle, "It is not feeling used by the Chinese people, it is too cute" and it is said that the cold eye was aimed.