IKEA apologizes for removing women from catalog photos

IKEA's catalog uses photos that actually live on products. However, it is now clear that women were deleted only in the Saudi Arabian version catalog. IKEA acknowledges this as a mistake and apologizes.

IKEA Regrets Women Erased From Saudi Catalog - ABC News


Women erased from Saudi IKEA catalog


Whether what happened is obvious from the actual catalog pictures. This is the page of the catalog washroom, in the morning, the child and the mother are going to the washbasin together ......


In the Saudi Arabian version the mother's figure disappeared like this.


On the page that introduces futon covers and pajamas ... ...


Because the woman has been erased pajamas are placed on the bed, making it very stingy.


For pages introducing chairs and desks


It is a bit hard to understand, but the appearance of the woman standing on the slightly left part of the central upper part disappeared and the shelf became visible. It is a man that is reflected in others, so it was left as it was.


IKEA issued a statement that "the fact that women are missing from the Saudi Arabian catalog is in conflict with the values ​​of the IKEA group." IKEA Saudi Arabia is operated by a company that has a franchise agreement, not directly operated by IKEA, but since the catalog is for all IKEA groups, it is produced collectively. According to Ulrika Englesson Sandman, this mistake happened prior to presenting a draft for IKEA Saudi Arabia, and we have stated that we will take responsibility for the production.

Swedish Ewa Bjorling trade minister, headquartered by IKEA, said, "I can not retouch a woman from reality", "I regret to say that these pictures come out in Saudi Arabia It shows that a long way is waiting for equality to be realized. "