Sale where clothes are free when shopping in underwear, rush with people despite midwinter

In sale in Madrid in Spain "Shopping in underwear shoes makes clothes free" was implemented, and it became clear that men and women in underwear appearance formed rows in spite of midwinter.

Not only a strong body that can withstand the cold but also a shameful shame is required event, but I am surprised by the number of people who stand up to various things and line up.

Details are as below.
Guests line up before opening. By the way this sale was planned by the apparel company "Desigual".


Men and women are lined up in disorder.


It is like this. It looks somewhat cold.


It is opened. The appearance of coloring clothes is the same as that of ordinary sale, but it is a very mysterious sight whether customers are in underwear appearance.


Did you find the clothes you wanted?


Scene of fitting room


You can see the actual sale status in the movie with the link below.

Photoblog - Store in Madrid offers free clothes, but there a catch

Spanish and Portuguese shop at Desigual in underwear only to get free clothes | Mail Online