Jul 23, 2011 21:00:00

'Fukusaya Cube' has a very elaborate package design

The '

Fukusaya Cube ' (252 yen per cube, 1,386 yen for a pack of five) is a particularly unique product in the lineup of Fukusaya Castella , which was founded in 1624 and has a history of nearly 400 years. It is sold only in the Fukuoka, Shikoku, and Chugoku areas and is not available online, making it difficult to obtain, but it is still worth getting.

Addendum: As of July 21, 2021, we have confirmed that the product is now on sale at the online store .

Fukusaya Cube | Fukusaya Official Site
https://www.fukusaya.co.jp/item/cube.html

This is the 'Fukusaya Cube', the carrier bag is semi-transparent

Contents is like this

If you are unfamiliar with the design, you would never guess it is a castella cake.

Rolling

The side part looks like this, with the words 'PUSH OPEN Since 1624' written on it.

Press to open with a peel-off sound

I feel like this

Pop it up

Castella appears from inside

When you shake this Fukusaya Cube before opening it, you hear a rattling sound, and it turns out that this is a folding fork.

There are instructions inside the unpacked part, so assemble it as instructed.

Complete

Furthermore, when you open the package, you will see that the instructions on the inside even include things to be careful about.

The castella itself looks like this:

The castella-like aroma spreads all at once, which is nice.

If you look closely, you'll see that it's already cut, and in this way it's divided into two pieces, making it the perfect bite-sized piece.

If you give it as a gift to someone you don't know, it will surprise them with a 'What is this?' feeling, and opening it is also fun as it has been designed with care, and best of all, this castella has a higher quality taste than your average castella, as you would expect from a company that has been in business for nearly 400 years. It is neither too sweet nor too mild, and has a stronger flavor than other castellas, but it is just stronger, not too sweet. The bottom part has some brown sugar remaining, giving it a crunchiness that accentuates the difference with the fluffy castella itself.

In short, it is a typical Nagasaki castella that has been around for a long time, but the impression it gives has changed dramatically thanks to the innovative packaging design, and the end result is that it is delicious to look at and delicious to eat, giving you a strangely special feeling of having gotten a bargain.

This is an excellent example of how even traditional items can be reborn with the right design, and it's a really good job.