Manufacturers are considering raising the price of air conditioners, the possibility that each company will follow up

Although it is an air conditioner that has a sense that it became indispensable for relieving summer heat and cold in winter and to live a comfortable life even a little, it is clear that the manufacturer is considering it in the direction to raise prices became.

Also, there is a possibility that manufacturers follow up, so it seems necessary for those who are considering purchasing new air conditioners or replacing themselves to be careful.

Details are as below.
Daikin, air conditioner in the autumn to raise prices due to soaring material, other companies follow - SankeiBiz (Sankei Biz)

According to the report by Sankei Shimbun, it is said that Daikin Industry, which occupies a high share in commercial and domestic air conditioning equipment, has begun to consider raising all air conditioning equipment sold both in Japan and overseas.

This is due to continued soaring prices of materials such as copper, steel, resin and refrigerant required for manufacturing air conditioners, executives of the company said that absorption by cost reduction has reached the limit.

The price increase is scheduled for autumn this year when a new model will be released, and the increase is expected to be a few percent, but the possibility that competitors can follow the price increase by Daikin Industries, which has a high share, to raise prices There is that.

Incidentally, the consolidated earnings forecast for the fiscal year ending March 2012 that the company announced on June 15, 2011 also shows that the impact of the earthquake, the soaring price of raw materials, and upfront investment to accelerate entry into emerging- Among various cost increase factors, as a measure to increase sales and profit, it is revealed that in addition to improving profitability in emerging countries, we will adopt a price policy that absorbs the surge in raw material prices.

Notice Concerning Consolidated Business Forecast for the Fiscal Year Ended March 2012 | Daikin Industries, Ltd.