Pennsylvania city name, to be changed to movie titles

PennsylvaniaCity of AltoonaFrom April 27 "Pom Wonderful Presents: The Greatest Movie Ever SoldIt will be officially renamed to the city.

Miyagi baseball stadium of Tohoku Rakuten Eagles became "Nippon Paper Kleenex Stadium Miyagi", Miyako Station of Sanriku Railway became "Aiful Home Miyako Station", and recently sales of various naming rights (naming rights) It is unprecedented that the large-scale case of changing the name of the municipality is unprecedented.

Details are as below.
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Allegheny MountainsAltoona, located close to the city, will be renamed from Pom Wonderful Presents: The Greatest Movie Ever Sold from April 27th.

this is"Super Size Me"ofMorgan SuperbarIt is done for 60 days as a promotion of the director's new movie "Pom Wonderful Presents: The Greatest Movie Ever Sold." It seems to have been realized by negotiating with Sponsor 's Sheetz and Superlock with the Altoona city council etc.

Philadelphia InquirerAccording to the paper, Superlock paid 25,000 dollars (about 2.0 million yen) for naming rights.

Altoona's mayor Bob Schirf mayor said, "In the near future all things are on sale in the States, sports events, stadium names, etc. All price tags are attached, so" we put the name of our city on the market I thought that 's OK? "I thought.