Sony aims to become the world's strongest company Reform of the management structure, Mr. Kazuo Hirai assumed office as vice president

What Bloomberg reported that Sony was considering president's personnel affairsWe announced last November, but the official announcement was held today.

Mr. Kazuo Hirai who will oversee the business of network compatible products such as games and personal computers will be newly appointed as vice president unchanged that Howard Stringer, Chairman and CEO is president.

The above picture showsMr. Kazuo Hirai smiling at next-generation mobile game machine "NGP"is.

Details are as below.
Sony Japan | News Releases | Sony, Management Structure Reform

According to Sony's press release, the company aims to become the world's strongest enterprise providing network entertainment and business solutions, accelerate further transformation and growth, effective April 1, 2011, the core business electronics and network It seems that it was resolved at the Board of Directors meeting today that it would change the management structure of the service business.

First, based on Howard Stringer, Chairman and CEO concurrently serving as President of the company, we reorganized our core business of electronics and network service business, and "Consumer Products & Service Group"We are in charge of B2B, component, semiconductor business which is the key to our growth strategy"Professional & Device Solutions GroupThe two groups are to be established.

Mr. Kazuo Hirai, who is newly appointed executive vice president, oversees the "Consumer Products & Service Group" and is in charge of products business such as TV, home video, home audio, digital imaging, PC, game and mobile products .

We are also in charge of network service business connecting those products, global sales / marketing closely related to consumer business, horizontal software platform of common software and product design, and we are dealing with next generation We are focusing on developing innovative products and providing an attractive and seamless entertainment experience.

Next, Mr. Hiroshi Yoshioka, executive vice president, oversees the "Professional & Device Solutions Group" and is in charge of devices for broadcasting stations, business products, semiconductors, batteries and other device businesses. With Sony's cutting-edge technology and core devices, we are focusing on developing new business areas such as energy and medicine, and growing it as a business that creates added value.

Changes in this management structure will be continued by Howard Stringer, Chairman and CEO, who will continue to lead the management of the entire group, steadily delegate authority to next-generation management team, steadily realize short-term management goals, We are also pursuing realization of a long-term growth strategy, and comments by Howard Stringer, Chairman and CEO are as follows.

"Even the next stage of transformation, has been honored to take command of Sony's management. Reorganization of the current management regime, to clarify the goal to aim the Group as a whole, up to the technology as we have by limited use, it is intended to accelerate the growth and Sony of change. is that our goal is to always customers a great entertainment experience in the world continue to provide innovative solutions. of this time the new regime, and further concentration in the most important area, and to allow flexible and rapid resource shift to them. transformation that began two years ago is progressing very well. our main products and technology is enhanced, network strategy became a now a reality. these efforts, our wide range of near point - together with the portfolio, we believe that continue to drive the success and Sony's sustainable growth. "