SanDisk talks about SDHC memory card pricing strategy and "recommended capacity"

Today SanDisk is adopting new standards"SanDisk Extreme Pro SDHC UHS-I card" which has been further accelerated than the conventional SDHC memory cardWe also announced the company's price strategy, user trends, "recommended capacity" and other commentary.

As it is rare for manufacturers to explain their pricing etc., it is quite valuable data, and the market estimated price of "SanDisk Extreme Pro SDHC UHS-I Card" is also released.

Details are as below.
Commentary made as "SanDisk's product portfolio".


The addition of "SanDisk Extreme Pro SDHC UHS-I Card" will increase the line-up of SDHC memory cards, but Speed ​​Class 6 "Extreme" series will be integrated into the class 10 model.


Also, at the current lineup of CompactFlash ......


A 128 GB model will be added from March in order to achieve high speed transfer of up to 100 MB per second.


And commentary on SanDisk's price strategy.


Market anticipated market price of "SanDisk Extreme Pro SDHC UHS-I Card". It is set to 6000 yen for 8GB model, 12,000 yen for 16GB model and 23,000 yen for 32GB model.


In support of such price setting, SanDisk has introduced the concept of "setting the price ratio of digital camera and SDHC card compatible with HD movie shooting to about 10%".


In other words, the 16-GB model "SanDisk Extreme Pro SDHC UHS-I Card" is 12,000 yen because it corresponds to the price of about 10% of Nikon's digital single lens reflex camera "D7000" ......


In addition, as a trend in the memory card market, there are signs of expansion of demand for large capacity cards.


The amount of data becomes very large compared with the photo The proportion of digital cameras that can handle the shooting of HD movies has grown to 83% of the total.


Besides, 27% of all people shoot movies and still images at the same frequency.


Most movie shooting time per "5 minutes or less". It seems that the spread of video posting sites such as YouTube is affecting around here.


On top of that, SanDisk recommends memory cards of 8GB or more for compact digital cameras and 16GB or more for single lens reflex.


Satisfaction degree survey to users. Users who bought small capacity cards first purchased large capacity cards later, the proportion that buyers of large capacity cards are buying the same capacity model is high, and the more the capacity cards are, the more satisfied the user It can be seen that the degree is high.


SD memory card sales trends in the domestic market. The 2GB model accounts for 40% and the 4GB model accounts for 39%.


However, with SanDisk, 4 GB accounted for 45%, 8 GB accounted for 26%, and so on, as a result that users are seeking to increase the required capacity.


In terms of value basis, the 8 GB model already accounts for 30% of the total, and it is on the top.


Incidentally, this phenomenon is advanced not only to the SDHC memory card for cameras but also to microSDHC cards, the reason is that the spread of smartphones has progressed rapidly since the second half of 2010.


Digital cameras and memory cards have an inseparable edge, but it is very emphasized that users are dealing with rich content such as moving pictures and the aspect of increased capacity is emphasized Is not it interesting to you?

SanDisk | SanDisk Extreme Pro Series