SanDisk talks about the history of flash memory, with manufacturing cost of 25,000 times

About SanDisk of the world market share of memory cards recently, about the reason why the company's memory card realizes high durability, the future of memory card, "microSD card optimized for smartphone"I asked a variety of thingsBut this time I talked about the decline in the manufacturing cost of the flash memory etc.

In addition to being the world's largest share of the market, various merits will be born because "The world's No. 1 positive spiralWe are talking about the very interesting contents unique to global companies such as existence of.

Details are as below.
G:
SanDisk is the number one in Japan's memory card market, but what is the share of the world market?

Susan:
SanDisk has made the No. 1 position in all over the world solid, the share of the SD memory card in the United States is about 40 to 45%, Europe is about 40%, although it varies from country to country, it is seen in the whole Europe Even No.1 is not it? Especially SD memory card and compact flash are strong results.

large tree:
The actual results in 2010 in Japan is about 25% on the survey basis of GfK marketing.

G:
Actually GIGAZINE editorial department also uses SanDisk's compact flash and SD memory cards.

Susan:
Thank you (lol)


large tree:
I mentioned the point that SanDisk introduced the "system in package" which realizes high durability by utilizing the scale merit of the No. 1 memory card share earlier at low cost, but the other one I We have "The world's No. 1 positive spiralThere is what is called. For example, we have a 45% share in the U.S., but the second place is a much lower figure than the 20%, so we are No. 1 in the rank.

And what is going to happen if it is first in the rank? Camera manufacturers have to do business in North America and Europe, which is the biggest commercial area, but they are (the top share) SanDisk memory card The combination with and is most important. The camera maker establishes business by interacting with SanDisk, but this is the No. 1 positive spiral. There are many other positive spirals.

G:
SanDisk cooperates with Toshiba to produce flash memory,"Fifth manufacturing building" scheduled to open around the third quarter of 2011I heard that, how much does flash memory production increase this?

Susan:
Regarding the 5th manufacturing building, 2011 is forecast to remain at less than 5% of the total production volume. We will inform you as detailed information will be announced in the future.

G:
Also, since August last year we are working on the production of flash memory that adopted the 24 nm manufacturing process, but please tell us whether this will lower the memory card's unit price.

Susan:
The price has already declined from last year to this year, is not it?


G:
How much has the flash memory cost actually dropped due to technology advancement actually?

Susan:
I think that it is about 20 ~ 24% lower every year, but in the analyst's reportThe manufacturing cost has become 1/25000/1 in 20 yearsRight. There were aspects that the number of products equipped with flash memory increased due to price reduction. As a matter of fact, I think that the iPhone etc. of 16GB or 32GB models did not come out unless the technology advanced and the price of flash memory did not go down.


This is the graph. Looking at the part from 2003 to 2009, we can see that manufacturing costs are surprisingly reduced.


G:
Please tell us your future vision for SanDisk.

Susan:
Eri Hararari, our former CEO, always said "Flash is bigger than everyone else thinksI say that. This is because the demand for flash memory is expected to continue to grow as products using flash memory will continue to increase.

For example, smartphones have flash memory built-in products, and products that use flash memory, such as SSD for PCs, tablet terminals that are beginning to become popular, e-book readers, etc., continue to increase steadily I will.

G:
Are there messages for users in the Japanese market?

Susan:
I think Japanese users are very sophisticated and technical in detail. And I appreciate that you understand the "merit of high performance cards". Because Japan has the highest sales rate of high performance cards in the world.


large tree:
In this case the "high performance card" is "Extreme"Or"UltraIn terms of the series, compared with the United States, Europe and Asia, Japan has the highest proportion.

Susan:
And I hope people in other countries of the world want rich knowledge like Japanese people.

G:
Thank you very much.

SanDisk that leads the world with flash memory card