I went to press tentative tasting meeting for Big America (Big America) 2, the second series of McDonald 's home · America image series

As a sequel to McDonald 's "Big America" ​​campaign that was deployed around this time last year, the "Big America 2" campaign will start from Friday, January 7th this week.

This new product was developed based on the image of the four distinctive cities of the United StatesTexas 2 Burger"Idahobar"Miami burger"Manhattan BurgerIt is said that 4 types will be sold in turn until the end of March 2011.

Only the first "Texas 2 Burger" will be released this week,Advance tasting at some stores like last timeIt is said that it will not be done. Then, the fourth "Manhattan Burger" can not be eaten until March, but I can not wait that far! So in order to eat all kinds of burger, we have infiltrated the preliminary tasting ceremony held at McDonald 's secret research laboratory "Studio M" in a certain place in Tokyo.Big America 2 | Menu information | McDonald's Japan

I arrive at the tasting venue and hurry to the reception desk.


A pretty good Kadomatsu was settled in front of the venue.


The venue's "Studio MAs soon as you enter Donald welcomes you. Behind Donald the letter "What can i do to make you smile? (What can I do to make you laugh?)".


There is a kitchen just as a real store in the hall. All the menus were "Big America 2" specification.


Prior to the preliminary tasting, McDonald's Japan Co., Ltd.'s Chairman, President and CEORika Harada'S speech was made. When I resold Texas Burger last December, I said that I wanted to succeed "Big America 2" with this condition as having become the best achievement in 2010.

Companies that create new value by launching identity even though the society is harsh, from the viewpoint that the hit of the "Big America" ​​campaign last year was due to the product's uniqueness, the fact that McDonald's " He also commented that he could leave results.



The total cumulative sales of all stores in fiscal 2010 were 5.227 billion yen (preliminary figures) under this recession, which is 2% higher than the results of fiscal 2009. Even under this recession, sales are growing steadily It is said that it is. Although last year closed 443 stores due to strategic closure, from the results of December 2010, the effect of business reform appeared such that the number of stores is minus 11.2% but the sales per store is 18.6% plus It was announced that we aimed at acquiring new customers through "Big America 2" campaign etc.

Next, I will taste four kinds of new burger in turn.

· Continued
McDonald's "Big America (2 Big America)" 1st bullet, "Texas 2 Burger" Tasting Review - GIGAZINE