KDDI plays a key role in the combination of AR and location information, or KDDI makes a capital tie-up with Tomomi of "Sekai camera"

KDDI's application using AR (Augmented Reality) technology "Sekai cameraExpanding "Tomchi · (Tonchi dot)"We made a capital tie-up.

From 2003 GPS using "EZ Navi WalkKDDI has been focusing on services using location information ahead of other companies, but by utilizing location information and AR technology, there is a possibility of handling a service that has stepped in far beyond now I will.

Details are as below.
About KDDI and Tomi · Capital Alliance | 2010 | KDDI Corporation

According to this release, KDDI today assumed that Tomchi Dot underwritten a third party allotment of capital and invested 448 million yen.

Through this capital alliance, we will expand the number of "Sekai Camera" members by smartphone and mobile phone, promote business such as game billing and advertisement using KDDI's billing platform, and promote business of contents of KDDI We will use procurement capabilities and R & D capabilities for AR projects to promote more attractive services.

This is a movie I tried using "Sekai camera" with "IS01". What I can see floating with fluffy is the information "air tag" that can be virtually attached to the landscape through the camera and uses the position coordinate information instead of the address. And the mechanism of "Sekai camera" to share this "air tag" via dedicated server on the Internet.

YouTube - Posted on Sekai camera with au's Android smartphone "IS01"


In addition, already KDDI and Tomoda · in June 2010The Android version of "Sekai camera" is installed in au smartphone "IS01" for the first time in the worldIn July 2010, the AR application that can be used on mobile phones, in which "real space perspective mobile phones" jointly developed by KDDI and KDDI R & D Laboratories cooperate with Tomo · 's Sekai Camera "Sekai camera ZOOMWe are now offering.

By the way, "Sekai camera" is an application that needs to go to the actual site and hold the camera, and considering that KDDI has been focusing on location information service using GPS such as "EZ navigation walk" With the rapid increase in the number of users,"Foursquare" users are increasing every 100,000 people in a week nowWe are trying to develop services using location information like in the future in Japan? It is thought that.

Foursquare
http://foursquare.com/


The service of "foursquare" itself is explained in detail in the following link, but in short it is a service that records "where you are now" with what service you came to the store if you go inside the store You can record 'check in' information as to whether it's time or not, and badges and titles that can be obtained depending on the number of check-in changes rapidly ... and so on, there is gaming nature.

Also, from the shop side, it means that you visit us many times is "becoming a regular customer", and people who have reached a certain number of check-in times and are certified as "Mayor" To offer a discount service to the guests or prepare a special benefit that something can be eaten and drink free of charge will lead to even more customers.

This is next to Twitter, is not it? I tried to find out about "foursquare" which is the best I think (and I think) - IDEA * IDEA ~ 100 managers' life hack blog


The possibilities of business development of "foursquare" itself are described below, but in brief summary, as in advertisements being advertised in regional mini-comic magazines, shops in the area are local to "foursquare" It is thought that building a community-based platform to lead advertisements will lead to a business model.

Yukawa Tsurumi 's IT tide powered by Cocorog: "FourSquare" Featured Location Information Service available in Japan = Target is local advertisement


In addition to the possibility that au captures this type of business model and link it with the Sekai camera, there is a possibility of further development, and furthermore, Japanese mobile phones are obliged to carry GPS Since there is a possibility that the market can be expanded beyond au's mobile phones, if this prediction is a hit, it seems that KDDI has stepped up considerably big ... ....