How to deal with employees who are celebrities such as Twitter, five merits and five mines

With the spread of various social media such as Twitter, the opportunity to become a "celebrity" in a certain sense increased even if it is not a person like a celebrity appearing on television, but with the employees who became too famous too Although it is natural for that company, there are disadvantages as well as merit. That means that there is a need to manage the brand power well in addition to controlling the sign of "company name", that is, not only the brand as a company but also "employee of a company" , It is synonymous with having a kind of "talent".

So for details on how to deal with employees who are becoming "influential online social media" celebrities who will not be avoided in the future, please see below.
※Less than,Dealing With Employees Who Are Social Media Celebrities | Social Media ExaminerWe are rewritten to match the circumstances of Japan based on.

◆ 5 advantages to hiring celebrities on the net

· Part 1: Personnel


Celebrities on the Internet are often acquainted with each other, and their network will lead to the development of new customers and brand recognition.

· Part 2: Increase creditworthiness


It is more difficult to make the name of the company trustworthy than it actually is, but by having employees who have won trust on the net to enroll, the reliability that the employees themselves has joined the company I will.

· Part 3: better insight


To say that being famous for social media on the net is to grasp the hearts of so many people, so that we can accurately predict consumer reactions, such as when developing new products .

· Part 4: Increase influence


It is hard for a regular company to have influence. Since there is no influence, I will purchase advertisement space, propagandize it, and I will appeal hard, but if there is a famous employee from the beginning, I will use the influence of that person to make a potential customer We are also able to earn the trust of customers, and eventually we can acquire a lot of "fans" of the company.

· Part 5: Crisis management


Even if the company has done something big mistake and it "flames up", if there are some employees who have big saying power and reliability on the net, they can control the fire crisis well and put out the fire It is also possible to make it "disaster and make it happiness".

Five mines hiring celebrities on the net

· Part 1: Company swayed


Employees who have influence on the net can exercise their own influence and change the policies of the company itself. Moreover, the tendency to use that reputation not for the company but for himself is strong, and as a result it becomes a landmine for the company.

· Part 2: Causing flames


To say that being famous means that responsibility is accompanied by remarks and actions themselves, but often they act like giving a bad impression to the company. As a result, it often happens that you get caught in trouble and apologize. In that case, it will involve not only the person himself, but also the company's own reputation.

· Part 3: Leaked out


That employee who is a celebrity on the net will live live to the leak on the Internet every time he takes action, furthermore expose the trade secret to sprinkle his own idea quickly It may happen that information leaks out.

· Part 4: It is easy to leave the company


Because it is famous on the net, it is possible to change jobs to another company immediately even if you are not in the current company separately, so it will become easier to quit the company if there are things you do not like a bit. If that is the case alone, you can still do with that person alone, but it is also possible that several employees may quit at the same time following that. The fact that we are influential has the same influence in the company as well, and as a result one department may be destroyed.

· Part 5: I do not work


When becoming a celebrity on the net and becoming proud of influence, it comes to think "why the great person must do such a silly work" and gradually will not work. I am interested in raising my reputation and I will no longer see the company itself as a stepping stone anymore.