IKEA clearly announced that it was formally "the day of the house" as of August 1

Crayfish partyAlso I will tell you what the press conference of IKEA press conference was held.

"August 1 of the day after tomorrow"After all the house day"We have officially applied as an anniversary called" Anniversary, "which was certified, and catalogs for the current season where prices were down for 700 items were announced, and it was a lot of content.

Details are as below. Arrived at the presentation venue. Then there was a huge ice sign in front of me.


Letters are pasted on huge ice, and it gets a little cool when approaching. A fancy display that makes you feel cool.


Presentation seems to be done using a big display.


Here also the ice column which I saw earlier and the furniture which seems to be a new product were placed.




Distributed materials look like this.


There are various notices in the catalog of this year version etc.


By the way this is the latest catalog of IKEA which is distributed on August 1st.


Furniture and miscellaneous goods which were exhibited also at the venue are posted firmly.


Although it is a snake, I sat on a pink stool on the center of this page and listened to the presentation. It is a dish that seems to be useful for fresher guests with cute shades.


And surprisingly, 5,000 yen worth of IKEA gift card was distributed with the materials. "It's said that you first want to shop goods from everyone in the press and spread it."


The presentation began.


IKEA JAPAN CEO Mr. Rasse said, "IKEA has been thinking about how the house is the most important place since 60 years ago, even in Japan that opened the store for the first time four years ago," Thing.


According to Ikenawa Shinmisato store manager - Izukawa says "In Sweden, it is said that 70% of people are gathering at home at 19. On the other hand, in Tokyo, 30% of all families in Tokyo, It seems that all of them are missing.When I myself joined IKEA, I began thinking about how I was happy about how I relate to my family and how to live.To join IKEA is turning point While thinking about the current situation that Japanese people are not quite returning home, "When I look in the catalog, what I think is what I can do in my room? I want to experience happiness's home funnishment "when I look at it." It was beautifully summarized.


Nonetheless, there is an impression that it is difficult to incorporate Swedish furniture into Japanese houses, but cases of coordinating tatami rooms with furniture of IKEA as if wiping such images were introduced It was.


IKEA's catalog publication has been on for over 60 years, and you can see the atmosphere of that time by looking at the cover page.


Also, IKEA BUSINESS, a membership service for offices, will start in August, so it seems that it is possible to arrange not only at home but also office with cheap and stylish furniture of IKEA.


Here is the announcement that August 1 will be enacted as "the day of the house" after all. Since IKEA announces the catalog of the year at the same time every summer every year, we have enacted on August 1st as an anniversary of Japan's catalog distribution day, thinking of how to live at home even once a year To say that it was made from the thought of wanting. By the way, it means that it is also a pun for me that "Ya (8) Ippei (1) is the best."


Announcement of the Japan Anniversary Association. It is a genuine anniversary.


Finally, Mr. Lasse, CEO, answered questions and answers directly. The price-down merchandise of this time is 700 points in all, it seems that the score itself is getting smaller than last year. However, last year's target items were a lot of kitchen miscellaneous goods, but this year we specialized in dramatic price cuts of furniture etc and said that "we made a price down for products we are seeking more than customers" It seems to be the result. Since it is a good time to buy new furniture, people interested may visit IKEA on August 1 and actually watch various items.