We have infiltrated the IKEA press conference where the anniversary, the new catalog announcement, the shocking Swedish cuisine etc. came out

We have enacted August 1st on the anniversary "After all the day of the house", announced the 2010 edition of the product catalog earlier, and acted Swedish cuisine where IKEA was birthplace. Press Conference with plenty of contents It was about to hold that, Saitama prefecture'sIKEA ShinmisatoI went there.

I took a shuttle bus from Tokyo station until IKEA, but as soon as I got snacks feeling Swedish air in the car, I tried muggling while being shaken by the bus.

Details are as below. When I got on the bus, this paper bag was dealt out by one person's assignment. What is inside the paper bag containing the familiar logo is "sandwich".


I moved by bus, but IKEA feature of National Geographic was being swept in that car. IKEA's product creation and what are explained in detail.


This is the contents of a paper bag. Water and towel, and big paper box.


In the box, "After all the house was the best in the world" was written.


Inside is such a feeling, atmosphere like a little hors d'oeuvre. Speaking of IKEA, there was an image called a huge meatball, so this surprise a bit of content.



Cheese cake with berry sauce clockwise from the top right, marinade of fruit, marinade of salmon, bean salad. It seems that it is served little by little, but bean salad is salty, salmon marinate has sauce herbal taste firmly in sauce, enough to eat and respond. Also, the cheesecake was entangled with a massive tongue, and fruits also had a lot of satisfaction with berries, mangoes, citrus and so on. Even just these four cups gather quite a little.


But there are still many others. What is on the far left is a thing stuck in a pick like a meatball and a green pepper stuck in a pick and a chicken containing cheese in the same way. And there is something that can be said to be a side dish of the cake in front, something like minced meat gathered in the pan next to the left, and next to that is the wrap roll.


Was it about this wrap roll that I got an explanation "sandwich"? Anyway, I am satisfied with the contents of a considerably large volume. However, it was a system that seasoned and flavored dark, each menu can be enjoyed little by little, so it seemed like I missed alcohol a bit more than the mineral water that I got on the set.


Cutlery is made of wood. By the way, the explanation of the menu is rather ambiguous because this lunch box was specially made for this event. It seems that it is fun to make lunches like this with the ingredients sold at IKEA, but it seems to be a concept that it seems to be pretty much for adults, so I definitely want you to offer it at IKEA restaurant, too .


The mineral water that was in it together was "IKEA FOOD" and a logo.


Calorie is 0 kcal as it is water.


Apparently IKEA Water seems to be sampled in Gumma Prefecture.


I am arriving at IKEA Shinmisato within it.



Unfortunately it was pretty windy and the clouds were doubtful weather.



I will infiltrate IKEA inside the press conference site. Such expectation.


· Continued
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