IKEA Shin Misato 2nd anniversary event report that the real size sofa type cake was also acted

On November 19, 2010, IKEA Shin Misato celebrated its 2nd anniversary just after the opening, and a grand commemorative event was held to celebrate it. The biggest feature of this project is that it is a massive thing to make a real cake of IKEA's popular item "EKTORP / Eta Trop 2 soba sofa" and give it to 500 first-come, first-served gifts. Although the above picture can be seen only as a sofa, it is a genuine cake decorated with meringue and whipped cream.

What was the final finish of the full size sofa-type cake made over 4 days in total was opened to the public at the store in the store, and it was possible to see the craftsmen's hands up close, so from that early in the morning I have covered the situation closely.

The whole picture of the real size sofa type cake and the distribution of the cake where more than 500 people gathered are from the following.IKEA | Home, kitchen, furniture, wardrobe, chair, sofa, bed, table, IKEA, IKEA

I arrived at "IKEA Shinmisato" early in the morning with no clouds. I will show you from work in the IKEA store before opening.


This is the model of the sofa-type cake to be made this time "EKTORP / 2 corner sofa".


And, "EKTORP / EtaTrop puppet sofa type real size large cake" in the process of production. It is almost completed, only the decoration of the seating part remains.


It is like this from behind obliquely. "Skeleton" which is a part other than the seating surface seems to be made by painting meringue on the one with the styrofoam cut. It's because they all collapse due to their own weight when they are all made with sponge.


It's on the back. The size of the cake is quite large with a width of 179 cm × depth of 88 cm × height of 88 cm.


All the meringue and whipped cream of the framework were decorated manually, and it was surprising to say that we squeezed out from the squeezing bag more than 2000 times in total


It is the part of this seating surface that you can actually eat as a cake. The material is insane volume with 10 kg of sugar, 1.5 kg of flour, 150 eggs, 8 kg whipped cream.


Tatsuyuki Tada Tanyuki says, "I actually want to use fresh cream, but since I will keep it at room temperature from production until distribution, I use whipped cream so as not to get damaged It is said that.


It was 10 o'clock in the morning. I enter the final finish. Preparing a large amount of whipped cream.


I will paint the cream cleanly.


YouTube - Seat part of a real sofa-type cake Production movie


There is only a specialty pastry in the event cake and it is good to see.


The left seat surface will be finished steadily.


YouTube - Decorate the seating surface of a real size sofa-shaped cake


Is "the only one that accompanies the left hand" the trick?


I feel tension on my back. This cake, the number of days of production took 1 day in the skeleton, 2 days in the decoration using the meringue, 1 day in the cake on the seat, and it took about 4 ~ 5 days to finish the day.


Left seating surface is completed. The right side also changes to cake.


As soon as the opening time was 9:30, customers came in one after another. The second anniversary event "All you can do is unlimited! Don in weight!" It seems to be a target queue.


"All-you-can-eat! Don in weight!" Aims at a specific weight and packs the IKEA's products into the bag, the game that the person closest to that weight wins. It seems that so many people have stuck at the 1st and 2nd place because all the items packed in the bag can be brought back home for free.


While waiting for it, there was a queue waiting for cake.


I am waiting for the moment of cake cutting now.


While a lot of people are watching, the real sofa type cake is completed. It is overwhelmed with decoration being done without gaps in the whole.


There was also a voice saying "I would like to sit" at the height of that quality.


After completing the cake, I feel that the voltage of the venue is rising.


Finally "IKEA Shinmisato 2nd anniversary celebration ceremony & cake cut" began. Store manager Reika Izumikawa spoke gratitude for gratitude for being celebrating its second anniversary.


Mr. Tada, a pastry chef, was also pointed out, and an episode was said that he bought "esprup" for home for this production.


Customers of birthday and Ms. Izumikawa will join the cake on November 19th.


Thus the ceremony is over and distribution of cakes waiting for you starts. It has the same structure as the real sofa "E - taph" and you can draw out the cake part of the seat. It has become a structure close to genuine, and it is easy to distribute, so it is incomprehensible.


I will carry it carefully.


I did not feel so large if it was inside the framework part of the sofa, but moving to a table can make you understand the huge.


Expectation expands in a very tasty section.


It is getting started separately.


The figure after the seating surface has been removed.


The dish used to distribute the cake is hit with a hit, "Winner will receive a special tumble that drinks are free at any time on Saturdays, Sundays, and holidays" for winners.


"Special Tumbler" was sold for not only lottery but 200 pieces for 999 yen.


It is a small cake that looks delicious when it is served on a dish.


Everyone who has a long-awaited cake has a light foot too.


I actually got one and tried it. Because it is a simple structure with only whipped cream and sponge, the taste did not deviate greatly as expected, but the whip was not too much and the sponge was rich in the flavor of the egg and was moistened steadily as it was moist. Except for not having strawberries, it is a feeling of old-fashioned short cake.


Did you hear that the distribution began, the number of customers grew more and more, sticking out of the restaurant and extending to the store. As it turned out that it was over 500 people at this point, it seems that we regulated participation in the line once.


The celebration of the second anniversary ceremony was not only limited to cake, but meatball was offered with an exception of 222 yen in commemoration of the second anniversary. Since the list price is 649 yen, it is less than half price.


When you order 10 meatballs, something like this will come up. It comes with two potatoes, and quite a volume. The offer at 222 yen was only 19th, but it is said that during the period from November 20 (Saturday) to 23 (Tue) excluding the 22nd, the time limit of 9: 30-11: 00 will be half price.


Even after the 19th, some good deals have been done. With the same date as meatball half price, we sell Happy Bags packed with Swedish ingredients for only 2 22 bags a day for 2,000 yen.


In addition, during the same period, those who shop at IKEA Shinmisato can receive a booklet called "Honorable Home" free of charge.


Despite the free distribution it does not matter. It is quite thick and shows the state of the Swedish house that seems to be a model of the interior with firm printing.


Although it was planning to place importance on impact considerably as "a real size sofa type cake distributed to 500 people", it was finished in what can be properly eaten, and it was a truly professional job. I was surprised to see that the sponge was not pinched even though it was set at room temperature for at least 3 hours during production.

To witness the cake at first sight and to eat a bite, eventually more than 500 people made a line. From now on I would like to expect IKEA to continue to do a challenging event like a sofa type cake.