The limited edition ice cream 'Beni Ichigo -Ripe-' to commemorate the 40th anniversary of Häagen-Dazs Japan's founding features the luxurious sweet and sour taste of ripe strawberries shining through the smooth cream.

As the first of the '40th Anniversary Products' to commemorate the 40th anniversary of Häagen-Dazs Japan's founding in 2024, a new limited-time flavor ' Beni Ichigo -Fully Ripe- ' was released on Tuesday, July 23, 2024. In pursuit of Häagen-Dazs' unique commitment to ingredients, it uses plenty of carefully selected ripe strawberries, so I actually tried 'Beni Ichigo -Fully Ripe-'.

Red Strawberry - Fully Ripe - | Product Information | Häagen-Dazs Japan

[ #Haagen-Dazs 40th Anniversary Product ]
The first release: ' #RedStrawberry -FullyRipe-'

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Full of bright red ripe strawberries.
This is a special strawberry ice cream packed with Haagen-Dazs' 40 years of commitment.
This is a limited time offer, so don't miss out.

If you're interested, please repost ???? pic.twitter.com/130ZrQSUcI

— Haagen-Dazs (@Haagen_Dazs_JP) July 23, 2024

The package for 'Beni Ichigo -Fully Ripened-' looks like this. The design is said to be inspired by the freshness of strawberries and the brilliance of celebrating the 40th anniversary.

The type is 'ice cream' and the ingredients are strawberry pulp (USA), cream, skim milk, sugar, egg yolk, candy powder, and fruit vinegar (strawberry vinegar). The content is 100ml. The fruit juice and pulp content is 30%.

The calorie content is 212kcal per piece.

This is what happens when you open the inner lid of 'Beni Ichigo -Fully Ripe-'.

When you scoop up the ice cream with a spoon, you can see the sparkling red flesh of the strawberry. When you eat it, you can taste the strawberry flavor more strongly than Häagen-Dazs' regular strawberry flavor, giving it a richer taste. The crunchy texture and sweet-and-sour taste of the chunky fruit flesh add a nice accent to the smooth cream.

'Beni Ichigo -Fully Ripe-' will be available at supermarkets and convenience stores nationwide from Tuesday, July 23, 2024. The suggested retail price is 432 yen including tax.