Yahoo! JAPAN to adopt Google search engine and advertising system for the first time in about 6 years

It became clear that domestic largest portal site "Yahoo! JAPAN" will switch to search engine and search advertisement distribution system that we offer.

Yahoo! JAPAN had adopted Google as a search engine from April 2001 to May 2004, but both companies will again work together.

Details are as below.
Yahoo! According to a press release sent from JAPAN (hereinafter referred to as "Yahoo"), "search engine" that searches information existing on the Internet among the services provided by the company and search using the best advertisement linked to search keywords We decided to switch "search interlocking ad delivery system" which delivers to users to Google engine and system.

The cooperation scope with Google is to provide the service of the search engine and the search linked advertisement distribution system in the four areas of the web, image, movie and mobile, the contract period is two years. The contract is automatically extended by two years unless Yahoo! refuses, and it is possible to renew if the two sides agree on subsequent contracts.

The value of Yahoo search service will continue to be high as it will incorporate Google's search engine and the search-linked ad delivery system, which is well-established in this partnership, into Yahoo search service, which is very popular in Japan Thing. In addition, Google receives data from Yahoo as regards various services such as auction and shopping, so both sides benefit from it.

The target of this contract is limited to receiving search service of Yahoo search service and search service linked advertisement distribution system, and Yahoo will continue to operate search page and search service, Even for search-linked advertisements, as Yahoo and Google will continue to offer "marketplace" as usual, Yahoo and Google will continue to compete with each other in all services including advertisement and search service It is being done.

By the way, it is the background that we decided to use Google search engine, but in the United States Yahoo! Has decided to receive search engine and search-linked advertisement distribution technology from Microsoft in July 2009, Yahoo also should consider other search engines and search-linked ad delivery system As a result, it seems that it was decided to receive offer from Google.

The timing of switching between the search engine and the search interlocking advertisement distribution system is undecided at this time and it is said that it will decide the details after consultation, but Yahoo, including capital relations, I will clarify that we will continue our relationship as it is.