A girl with a huge robot and a battle, NIKE's animated CM movie produced for Southeast Asia



Illustration and animation design handling "I Love Dust"Is an animation commercial created jointly with AKQA of the advertising agency. This is NIKE's advertisement for women's items, and women like superheroes wearing NIKE's shoes are gradually avoiding the attacks of giant robots with a slight analog atmosphere.

Details are as below.
I Love Dust

The actual shoes that first appear in the movie.


When a woman is dancing the scenery will be distorted.


A woman who had been turning turned into a transformation.


I get down to the city of CG animation.


Goggles that I'm likely to put out even with beams.


It is a huge robot that appears there.


Suddenly it suddenly began to attack, and the damage is also spreading to the city.


Women who fly around in a row as if the power of shoes of NIKE.


Anime version shoes also appeared in the up.


It will self-destruct by avoiding robot attack at exquisite timing.


I wonder if I could beat it ... ....


Light reappears in the eyes of the robot again. Please check the movie for the continuation of what will happen from here.
Nike chase on Vimeo


This movie is for women training shoes "Sister One"Director's cut version of CM, it was made for the market in Southeast Asia. BGM being used handles innovative dance musicVitalicIn "Repair Machines", it seems that the city that comes out is inspired by Tokyo.

in Video,   Anime, Posted by darkhorse_log