"Starbucks Via" exceeds instant coffee, compared with "Nescafe President"

I compared the powdery coffee "Starbucks Via" developed by Starba with the coffee served at Starba shop frontBut I tried drinking with instant coffee, which is said to be the most commonly drunk at home.

"Starbucks Via" is not written at all on the official website as instant coffee, because instead it is called "premium · stick coffee" instead, "Instant is different, Instant isI can see the pride that it is. Considering that it is an expression of that confidence, considering that the unit price per one is relatively high as about 100 yen, in the instant coffee the price range is higherNescafe President"I tried comparing drinking.

Details are as below. I bought a rather high "Nescafe President" to compare tastes. It is quite expensive to be able to buy at the supermarket in the neighborhood.


The logo mark is ashamed of the president's name.


Coffee beans are the only raw material. "Starbucks Via" used only Colombian beans, but this seems to be using several countries such as Tanzania and Kenya.


As the package says "2 g of President 140 ml of hot water is appropriate amount", we will measure it exactly.


I tried putting the powder on a plate. The left is "Nescafe President", the center is "Italian roast", the right is "Colombian"


"Nescafe President" has a large grain, "Starbucks Via" is a perfect powder, rather "Nescafe ExcellaIt is close to feeling.


As for "Nescafe President", 140 ml of hot water was adequately packaged for 2 grams, so we will measure and pour it.


Meanwhile, since "Starbucks Via" was written to dissolve in 180 ml of hot water, weigh it carefully and pour it. It is almost the same grams number, but the amount of hot water that this person puts is more than 40 ml so that the flavor is that much stronger.


It is like this when pouring hot water. The left is "Nescafe President", the middle is "Italian Roast" and the right is "Colombia".


There are almost no differences in color for all three.


First I drank "Nescafe President", it has a strong acidity and strong aroma, it is quite high quality as instant coffee, it is a very easy to drink taste. Next, when I drank "Italian Roast", I felt bitter bitterness that I never had before using instant coffee and I felt quite fresh. After that, when I drank "Colombia", I was surprised that the bitterness was stronger. It might be pretty tough for someone who is not good at coffee because it is the strength of the punch that you might be surprised when you drink and think of black coffee as it is served at Mr. Donuts. However, it was impressive that there was no instant coffee like being attacked with a taste section which had never been before. It is about 100 yen per bottle at a considerably high price and it is the biggest bottleneck that is higher depending on circumstances than drip type coffee, but it may be worth a try if ordinary instant coffee drinks and bored I do not.


Finally, I will write down the evaluation by an editorial staff drinking instant coffee of all stocks. Editorial member, said, "I do not doubt that I believe it is delicious as long as you can afford the time and money, so why do not you take time and effort to make delicious coffee without spending money as a point of view of each manufacturer's technology" And that. By the way I have had Starbucks coffee, and I love coffee. The most preferred way of drinking is cafe au lait, so we made cafe au lait not only for black but also for cafe au lait.

■ Colombia


· Super bitter. It is too bitter to drink in black. If you imagine something like a miso 's coffee, you will have a sore eyes.
· In other words, it is suitable for those who want to drink coffee over slowly. Normal instant coffee is not enough bitter! For those who think.
· When you make cafe au lait, bitterness will remain, it will only be about the taste of "coffee + fresh milk", so it is not recommended as a cafe au lait too much.
· There is no flavor like walnut. However, there is only a feeling of being restrained in that mouth which remains after eating walnut.
· It is hard to say that it is a smooth mouth feel. A strong punch is caught from the first mouth. It is not for all people. Coffee for "Starbucks", for better or for worse.
· Perfect for the economy before work. But if you want to relax, this is out. Awake coffee. Taste that there is room for improvement.

■ Italian roast


· Bitter but bitter bitter than Colombia. However, with instant coffee the bitterness that can not be ensured is scarred. Level at which sweetness is drown.
· The fragrance is a good feeling, but the fragrance blows off in a few minutes after putting hot water. Therefore, if you want to enjoy the scent, you should do a lid with a feeling like giving out tea.
· Cafe au lait will match very well. Even if the scent flies, the taste firmly remains, and it tastes good even if it gets cold. It is worthy of evaluation that an excellent cafe au lait will be completed.
· It feels somewhat burning smell rather than a smoky scent. Or scent is intense at the beginning, rather than saying that it gradually disappears, it disappears and disappears in "Fast Fast".
· Feeling that the flavor of coffee stuck in the mouth forever than refreshing aftertaste. Let's drink another cup, not the taste that this is OK.
· If you want to relax and calm down slowly here. I want to drink while tasting slowly. The degree of completion is higher in this place.

Overall rating


· There are no 300 yen for 3 pieces. There is no sense of sense at all. Too clearly it is too expensive. If this is 50 yen per one, I am acclaimed. That's how it tastes like that.
· It can not be helped to think that they are licking instant coffee. It seems that he is doing his best to be able to reproduce the taste of the shop front star, but it is far away.
· In other words, although it can actually be closer to the taste of Starbucks, I have an impression that I made it around this because I will make a match with the coffee at the store.
· However, it is certain that the existing instant coffee market has never been tasted, so that novelty can be highly appreciated and challenging spirit.
- It is because the price is expensive. The package is pretty elaborate, and if you check in a hotel and there is a kore in the room, there is plenty of premium feeling that you can think of "Oh!"
· High quality design and texture that are also suitable for sending as a gift are pretty good. Instant coffee that is not embarrassing in public.
· It has passed enough as a coffee at the level that can be presented to visitors and even if you make it in front of you, it will take a brand image correction that feels like "Starbucks! Ho!", So the Starba brand You can make use of strength.
· The package as a whole is unified in a luxurious atmosphere and it is easy to see that all the attention is being done, but the point of practicality is missing. The difficulty is that the lid's usability drops slightly when it comes to a box.
· Like the iPod overall, there is quite a "exciting feeling of opening the box and putting in it". On the contrary it may make you expect too much. A bit of explanation on the official website is also too much frenzied.
· In recent instant coffee it is hardly meltable, so if you do not thoroughly stir it, it becomes muddy water. That is, when you finish drinking it will remain like a mud towards the bottom. So it must be dissolved well.
- In the first place, there is almost no thing that can not be completely melted just by pouring hot water with recent instant coffee, so we feel the weakness of the technology at that point.

Be careful not to mix well so it will be such a clue. It's out to make with ordinary coffee.


· Because it is individual packaging, it is commonplace that fragrance is good. Maybe you know the real competence when you put it out in a bottle.
· We developed technology for scent and taste seriously, but I do not know the point that is required as "instant coffee" such as usability and practicality.
· Because it is not written as "instant coffee" on the official website, it may be a luxury target like "I am different from lower level coffee like instant!", But I feel the necessity to make it a bit more seriously.
- So, it is still a "beta version", that is, a coffee under development is concluded. I feel even further it has been improved, so there are as many improvements as possible, so depending on future improvement the possibility of getting bigger is very strong.
· However, at the present time it is not standing on that playing field. It feels like I can fight it because I am stuck with the brand called Starba. There are still a number of hurdles to become self-sustaining, but the potential capacity beyond that is felt.
· It is impossible to topple at the present time, it can only be said as expectation in the future. On the contrary, the taste of "I can anticipate the future".
· Also, I do not mind that I do not know the taste target well. It is regrettable that you do not know whether you want to enhance the quality of crushing existing starbucks or want to become the best peak as an instant coffee.
· I feel good and bad, because I feel destructive innovation, so I personally want to raise it to the level "There is no need to go to the shop front of Starbucks." Then you can buy 100 yen even if you can, you can drive out the maker of the rest.

Particularly because the opinion of the editorial staff who is not strong on his mind is such a feeling, it is where I want to know how people of Stuba fans will evaluate this product.Preceding tasting set limited by blogger hits in lotteryIt seems like it, so it may be good for a person who owns his blog to try it.